Caesars introduces new sportsbook service

Caesars Entertainment has introduced a new sportsbook app called Caesars SportsBook. This is a software that unites mobile sports betting with the exclusive loyalty program, bringing together the company’s betting assets under a single brand.

Tom League, CEO of Caesars Entertainment, stated: “We are pleased to launch a new comprehensive marketing campaign for Caesars Sportsbook. The brand has personalized offers, flexible limits, a range of betting lines and an intuitive user experience.”

The company pointed out that the application has betting lines with various odds and flexible limits. In addition, the software offers an easy-to-play experience with secure payment options.

Caesars Sportsbook is released in eight states: Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia and West Virginia. Pending authorization to be released in Arizona, Maryland and Louisiana.

Eric Hession, Co-President of Caesars Digital, added: “Caesars Sportsbook puts the gambler at the center of everything. We understand that we need to be agile. We need to provide what punters want in terms of depth of odds and variety of sports, and make the app easy and fun to navigate.

Hession added: “But beyond that, we want to treat all of our sportsbook players the best way, and that means a generous offer and a way to earn through our rewards program.”

Caesars promotes marketing campaign to boost app

To celebrate the launch of the service, new players will have the chance to place their first bet of up to $5,000 risk-free. Caesars Sportsbook is accessible outside of the group’s casinos and hotels, including Capital One Arena, Chasefield, Monmouth Park Racecourse, Mountaineer Casino & Resort, Prairie Meadows Casino & Racecourse and Tartre Creek Casino.

To propel the app to market, Caesars Entertainment is promoting a nationwide marketing campaign. Chris Holdren, co-president of Caesars Digital, said, “Pets deserve a world-class sports betting experience.”

Holdren continued: “The Caesars Sportsbook app delivers the experience they deserve. We encourage people to play with us online, stay at our resorts and experience their favorite sports in new ways through our unrivaled partnership.”

The group recently closed the acquisition of naming rights to the Superdome stadium in a US$138 million deal valid for 20 years. From now on, the arena will be known as Caesars Superdome.