The provider of data and integrity solutions, Sportradar has entered into a marketing partnership with football technology company Forza Football.
Under the contract, Sportradar will use its full-service advertising, data-driven marketing solution to exclusively manage advertising inventory within the Forza Football live score application.
In addition, the supplier will use its knowledge of the bookmakers’ marketing requirements to optimize the placement of Forza Football ads, prioritizing native integrations, allowing personalized messages through its Marketing Cloud platform.
And Sportradar will also offer Forza Football its API-based statistical data, providing a number of resources to further develop the content offer.
“Forza Football’s involvement represents enormous marketing potential for brands. Sportradar is the perfect partner to find those who can use our strong brand worldwide, ”said Forza Football co-founder and CEO, Patrik Arnesson.
Arnesson added: “This will allow us to focus more on what we know best, product development. In the coming years, we intend to redefine and reinvent what is and what can be a live scoring product ”.
Rainer Geier, the director of sports entertainment products at Sportradar, also spoke about the deal: “The Ad: s tool is unmatched in its ability to deliver efficient and targeted marketing campaigns to betting companies, truly highlighting the value that we can add to your business “.
Geier also stressed that “we are excited to work with Forza Football and help them reach the full potential of their brand”.
About Sportradar
Sportradar is a multinational company based in St. Gallen, Switzerland, which collects and analyzes sports data. The group provides services to bookmakers, national and international sports federations and companies in the communication segment.
