Sport Club Corinthians Paulista and Tele Sena, the country’s leader and most traditional capitalization title, signed an agreement to sponsor the front hem of the men’s professional team’s shirt.
In this way, the brand returns to the shirt that was already printed in 2009, the year in which the Copa do Brasil was won.
“We are very happy and proud to be part of the Corinthians family again and, together with one of the biggest fans in Brazil, make history by promoting our draws, promotions and prizes”, says José Maria Corsi, CEO of Liderança Capitalização S.A.
“Having Tele Sena back on the Corinthians uniform proves that traditional brands cherish the positive effects of this exhibition and that they recognize the good work of repositioning Corinthians in the market”, says Duilio Monteiro Alves, president of Corinthians.
He stated: “Ending my term with the Corinthians uniform fully valued is a great source of pride, it is another goal achieved. Another revenue record broken, which will greatly help the club as a whole and, mainly, our football.”
More details about Timão’s partnership with Tele Sena
In addition to shirt sponsorship, the agreement provides for special and customized deliveries, which are under development by the Corinthians and Tele Sena teams.
“It is an honor to welcome Tele Sena to Corinthians and, to bring even more impactful results to the client, we are developing a robust project, which goes far beyond the effective enhancement of brand exposure on the uniform, integrating innovation, creativity and efficiency into sponsorship .”
He explains: “The agreement runs until June 2024, already providing for a renewal clause to be activated as the objectives of the partnership are achieved”, explains Gilberto Corazza, superintendent of marketing and new business at Corinthians and commercial manager at Neo Química Arena.
The brand’s debut on Timão’s shirt took place in the South American semi-final
The sponsorship marked its debut this past Tuesday, 3rd, when Corinthians and Fortaleza met in the Copa CONMEBOL Sudamericana. It was the second leg of the semi-final and Timão lost 2-0 at Arena Castelão, in the capital of Ceará.
The partnership between Corinthians and Tele Sena lasts eight months, until June 2024. The values were not disclosed.
