Clarion Gaming
Imagem: Clarion Gaming / Divulgação

Clarion Gaming is advancing preparations for the migration of iGB L!VE to London in July 2025, establishing a roadmap of activities in partnership with the senior team at ExCeL London, which will host the flagship global event.

The latest meeting between the two organizations was attended by iGB L!VE Portfolio Director Naomi Barton, Clarion Gaming Managing Director Stuart Hunter, Head of Operations Richard Logan and Head of Marketing Jody Frost, with the senior ExCeL team led by the site’s commercial director, Simon Mills.

The change would be to better welcome specialized audiences

During the meeting, Naomi Barton said: “This was the second senior level planning meeting we have held with our colleagues at ExCeL London. Therefore, the goal of moving the headquarters of the iGaming community to a city that is the heart of the iGaming industry. Furthermore, being in the country that is the biggest iGaming market.”

“The roadmap is being created to anticipate industry needs, address pain points and exceed customer expectations. Thus, the migration of what is already a high-performance Tier One iGaming event takes place against the backdrop of iGB L!VE’s 5-year growth plan. There will be 35,000 visitors and more than 550 exhibitors and sponsors by 2029.”

“So, our vision is to build on the tremendous momentum created by the iGB L!VE brand and take the event to a whole new level. That is, in a new location and in a new, exceptionally well-connected global home in the city of London,” he added.

Clarion Gaming wants to help foster even more new businesses

ExCeL London has a fantastic track record of helping events reach their potential. Furthermore, iGB L!VE is known for accelerating its participants’ businesses and will certainly be on another level in London.

Naomi Barton further stated: “Placing our customers at the center of everything we do is a central pillar of iGB L!VE’s growth strategy. Therefore, the roadmap to 2025 is underpinned by a clear customer-focused program. Maximum cost-benefit ratio will be guaranteed, as well as global growth for all our stakeholders.

Therefore, the July edition of iGB L!VE will be held not only to reflect and celebrate time spent in Amsterdam as a thank you for many years at RAI Amsterdam, but also to allow suppliers to secure their presence at ExCeL London in 2025 .