BiS SiGMA Americas presented a series of business opportunities throughout its duration. Michael Cerqueira, director of investments and new business at São Paulo Negócios, praised the structure of the conference and how it was timely to show all the potential of the largest city in Brazil for the betting sector.
“A lot of content with the event and all the infrastructure offered to exhibitors, speakers and the market. In fact, we have a long experience in national and international events and the event is leaving nothing to be desired by any event in the world. We want to be at the event next year.”
Cerqueira also explained the objective of São Paulo Negócios. “Our main objective is to show the potential of the city of São Paulo, possibilities and opportunities for this new market on a regular basis – we have always defended regulation and increasingly professionalization and awareness”.
In addition to all its well-known attractions, he pointed out that São Paulo has municipal regulations. “São Paulo is a very important hub for business and investment in Latin America and we want this segment to be concentrated in the city”.
“We understand that it is a natural process for companies to be in the city and we are available to help and facilitate their entry into Brazil, and how to behave in this market that is very different from the rest of the world”, he concluded.
Watch the interview with Michael Sotelo Cerqueira, from São Paulo Negócios
