After a sold-out edition in March 2022, featuring a leaner format and new products, the SPORTEL Rendez-vous Miami returns this Tuesday, the 9th. The event, which runs until this Wednesday, takes place in the recently renovated Miami Marriott Biscayne Bay, which underwent a $50 million transformation.
The schedule for this first day of the event offers valuable opportunities to showcase the latest products and solutions from the global sports industry, highlighting key innovations that shape the future of media and technology in the industry.
With a diversified agenda, the SPORTEL Rendez-vous Miami opens space to debate emerging trends, such as strategic data, AI, OTT channels and streamings, new ways of delivering and distributing events, large-scale live transmissions and the evolutionary production process of content in the most different modalities.
Complete schedule of the first day of the SPORTEL Rendez-vous Miami
Conversation about Inter Miami CF with Joana Merchie (Mediax) and Xavier Asensi (Inter Miami CF)
Xavier Asensi will be on hand to chat about his move from international powerhouse FC Barcelona to Major League Soccer and Inter Miami CF and to share information about his experience as Chief Business Officer working with Miami entrepreneurs Jorge and Jose Mas and global icon, David Beckham.
The talk will also cover the game-changing partnership between MLS and Inter Miami with Apple TV, as well as plans for the Miami Freedom Park project and what club fans can expect as this project nears completion. In 2026, the World Cup will come to Miami and how it could change the soccer landscape in South Florida.
Private equity investment in sports
Why is sport so attractive to organizations and, in the current economic context, might owning franchises and other assets be a safer bet versus holding media rights shares?
The seminar will also address how broadcasters see the entry of this private capital into the sport and what can change in relation to broadcasting and the relationship with fans. Bobby Sharma (Bluestone), Imran Yusuf (SportBusiness), Iris Alameddine (The Raine Group) and Laura Andriani (Two Circles) will be on the panel.
OTT, fast and streaming channels
OTT content distribution is constantly evolving and this discussion will explore how personalized content is the key to increasing engagement and success for any platform.
Experts will delve into FAST TV channels (Ad Free Streaming TV) and how they offer the sports industry new opportunities to reach fans and deliver engaging content with a linear type of experience through OTT streaming.
Lutz Tigges (Sports Radar), Quim Domenec (DAZN), Meghna Krishna (MAGNIFI), Sandrine Durand (SoFAST) and Thomas Alomes (STWS) will be at the round table.
Leveraging AI, data and analytics in women’s sports
Content leapfrogging, social media and personalized AI are dramatically changing the landscape – and broadcasters, leagues, teams and athletes are taking notice. LPGA legends will talk about how data and AI support women’s sports and much more. Jerry Yean (Snipitz), Linda Chen (Legends of the LPGA) and Kelly Soluçao (Snipitz) will participate in the analysis.
RSN and the impact on sports distribution
The sports world has seen the first of two bankruptcies that threaten an important level of funding for professional leagues and teams: regional sports networks. If traditional RSNs are on a tightrope, will fans, players and others stand up to the pressure? In this session, Rick Allen (Viewlift) will examine the current situation and its impact on the overall sporting landscape.
The growth agenda – fueled by new content and data
Neil Joyce (CLV Group) will address whether the balance between leagues and clubs/teams/franchises is becoming increasingly fragmented as the global expansion of major leagues and sports teams look beyond the “live event” as the next source revenue and growth.
With increasing demand in the US for access to European football, rugby and emerging high-participation sports, Joyce shows how to harness passion for sport together with content and data.
Finding the States: Changing US Motorsport
Motorsport is experiencing a renaissance among younger demographics in the US, led by the success of Formula 1’s Drive To Survive, new race formats and the proliferation of events across the US.
The panel comprising Ian Holmes (Formula 1), Callum McCarthy (Sportbusinnes), Alex Arroyo (Dorna Sports SL) and Tyler Epp (F1MGP) will discuss the rapid growth and success of Grand Prix events from Miami to Austin; the building blocks of a good documentary series; response from broadcaster, sponsor, and sprint formats; and how the next generation of motorsport fans is unlike any before.
Live sports streaming at scale
John Macher (Harmonic INC) will share information on key success factors for live sports streaming, such as delivering live and on-demand sports at scale; generate new revenues with targeted advertising and content, and strengthen viewer engagement with seamless quality of experience. Success cases will be presented during the session.
Evolutions in content production and delivery (OTT, AI and cloud)
New and cost-effective cloud-based services such as OTT and AI are enabling technology-led changes in the remote and automated publishing, content creation and delivery market, making all sports, including lower-level and niche sports, available to a wider audience. wider audience.
This creates a win-win scenario for both leagues, broadcasters and fans. Daniel Gonzalez (Aldea Solutions), Anna Lockwood (Telstra), Scott Bushman (Spiideo) and Thomas Alomes (STWS) will form the expert panel.
The rise of women’s sports media rights
The growth of women’s sport in terms of broadcast, viewership, sponsorship and revenues has increased in recent years, with many of the world’s leading sports organizations raising the bar for value representation in women’s sport when it comes to negotiating with broadcasters and expanding opportunities in the whole chain.
Will women’s sports soon be seen on par with men’s sports in terms of coverage and exposure? Are some able to reach higher and more consistent audience levels than others?
Gibran Khan (International Equestrian Federation), Angela Suggs (Florida Sports Foundation), Angelina Losada (Fox Deportes Studios), Charlie Mitchel (Endeavir Streaming) will share their ideas for the future.
