On the same day that Bally’s River West was selected as a finalist for a Chicago casino, one of the city’s baseball teams entered into a sports betting partnership with another company.
The White Sox announced that they have made Caesars Entertainment their exclusive casino partner, while also naming Caesars Sportsbook as the official sports betting partner for the Major League Baseball (MLB) team.
“By teaming up with a globally recognized entertainment leader like Caesars, we are delivering on our combined brand reputation and shared commitment to providing our fans with an extraordinary sports and entertainment experience,” said White Sox Chief Revenue and Marketing Officer. , Brooks Boyer, in a statement released by the club.
“With energized talent on the field, our partnership with Caesars increases the excitement of our fans with new experiences and programs.”
Both Caesars Entertainment and Sportsbook will have access to White Sox logos and branding, rotating LED signage, digital and social media assets, and exclusive baseball team experiences through the Caesars Rewards Program. In addition, the new partners’ brands will be prominently displayed in the team’s stadium.
Caesars Entertainment and Sportsbook will also co-marketing the White Sox, promoting products and special offers to fans through the Caesars Sportsbook app.
Caesars Entertainment CEO Celebrates MLB Team Agreement
“It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox,” said Tom Reeg, CEO of Caesars Entertainment in a statement through the club.
“Some of the most passionate sports fans in the country call Illinois home. Caesars can provide White Sox fans and sports fans across the state with the best sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app now available for mobile registration.”
