Superbet is about to make history as the first betting platform to join Lollapalooza Brasil.
This unprecedented partnership will be highlighted during the 22nd, 23rd and 24th, when the music festival will take over the Autódromo de Interlagos, in São Paulo.
Patricia Prates, marketing director at Superbet in Brazil, shared the perspective behind this pioneering investment, highlighting the brand’s affinity with environments that offer high-quality entertainment, immersive music and memorable moments.
“Superbet believes in everything that is super and aligns itself with environments such as large festivals, which bring entertainment combined with good music and unforgettable moments in good company”, he states.
Superbet will have a 100 square meter stand
This initiative aims to position Superbet in a scenario beyond the conventional sporting environment, in which betting companies traditionally operate.
Patricia explains that the strategy is to expand the brand’s presence to the music segment, which shares similar values to sports and entertainment in general.
At Lollapalooza Brasil, Superbet will be present with an exclusive 100 square meter booth. In this way, the company will offer the public an interactive experience with music-related games and opportunities to win exclusive gifts.
Additionally, Superbet will be present at Lolla Lounge by Vivo, featuring an Instagrammable space in the shape of an interactive throne of guitars.
The bookmaker will share all the crucial moments of the festival on its social media profiles, keeping viewers informed and engaged.
The marketing director anticipates that Superbet’s presence will not be limited to Lollapalooza Brasil. In addition, it will extend to other music festivals and concerts across the country throughout the year.
Lollapalooza 2024
The 11th edition of Lollapalooza will continue the tradition of featuring the participation of several brands, including sponsors and supporters.
Therefore, renowned companies such as Bradesco, Johnnie Walker, Samsung Galaxy, Vivo, Club Social, Coca-Cola, McDonald’s and Sadia have already confirmed their presence as sponsors of the festival.
