A recent study conducted by Tunad revealed a significant increase in TV advertisements from bookmakers.
The highlight of the last quarter of 2023 was the state of São Paulo. Because, according to the research, growth represented 30% compared to the first three months of the same year.
Bookmakers have nothing to complain about
The detailed survey also highlighted that the last quarter of the year was responsible for a significant share, representing 24% of all advertising content broadcast by bookmakers throughout 2023.
However, even with this considerable increase, there was a 9% drop in insertions, comparing the volume of the third quarter with that of the last.
Thus, at the end of the year, Betano stood out as the most present brand on São Paulo television, totaling 7 thousand insertions.
Sportingbet, with 6 thousand impressions, and Bodog, surpassing the 2 thousand mark, occupied second and third place in the ranking, respectively.
In addition to these leaders, the TV betting scene featured other notable presences, such as:
- BETesporte (1.974)
- Betfair.net (1.764)
- Aposta Quente (1.435)
- EstrelaBet (1.139)
- Betnacional (946)
- Betsul (736)
- Esportes da Sorte (640)
Therefore, in the annual panorama, the third quarter emerged as the period with the greatest concentration of investment by bookmakers on television, absorbing 30% of total advertising throughout the year.
Conar predicts a new scenario for betting
In the regulatory scenario, the last days of 2023 marked an important chapter for the sports betting sector in Brazil. President Luiz Inácio Lula da Silva sanctioned the Law that regulates the activities of companies in the sector in the country on December 30th.
After months of proceedings in the Chamber and the Senate to establish the taxes and duties that these companies would face.
Thus, shortly after the presidential sanction, the National Advertising Self-Regulation Council (Conar) published an annex defining strict rules and standards to be followed by companies in the sector.
In general terms, the Council prohibits bookmakers from promoting the idea of easy winnings or getting rich through betting. The objective is to promote a more responsible and transparent environment for consumers.
