Galvão Bueno completa time de estrelas da Betnacional
Imagem: Globo / Mauricio Fidalgo

Betnacional, which already sponsors Globo’s football season for the second consecutive year, now announces Galvão Bueno as its new ambassador.

Galvão Bueno completes team of stars

The announcement of this strategic partnership took place last Monday (22), revealing that the narrator will participate in advertising campaigns and will also share posts related to the brand on his social networks.

The objective is precisely to increase the visibility of Betnacional.

The brand’s all-star team already includes names such as Ludmilla, Seu Jorge, Vinicius Jr and Thiaguinho, reinforcing its position in the sports betting scene.

In his statement, Galvão Bueno highlights the existing partnership between Betnacional and Globo: “I’m excited about the projects we’re going to develop together, especially knowing that the brand is a partner of Rede Globo, my home for over 40 years.”

“I’m really looking forward to sharing this excitement with all of you,” he added.

Betnacional’s sponsorship on Globo reaches R$260 million

Although Galvão Bueno has said goodbye to football narrations, his presence at Globo is still maintained through projects.

In other words, the narrator has a permanent position on the weekly program “É de Casa” and a project for a reality show, the format of which has not yet been announced.

Thus, Betnacional, which joined Globo’s football package in 2023, renewed its sponsorship agreement for 2024.

The high value of R$260 million, requested by Globo for the current season, highlights the strategic importance of Betnacional in the sport’s advertising scenario.

Therefore, in addition to Betnacional, other renowned brands, such as Natura, Dorflex, Amazon, Ambev, Itaú, Fiat and Vivo, are sponsors of Globo football in 2024. This demonstrates the strong competition and relevance of this segment.

Finally, it is worth highlighting that this is not Galvão Bueno’s first foray into the world of betting houses, since in 2021 he signed an agreement with Pixbet to be the company’s poster boy for a year.

But now, with the presence of the narrator, Betnacional reinforces its position in the world of sports betting to promote its activities.