Betano reached a sponsorship agreement with UEFA with a view to competing in Euro 2024. The next edition of the main competition involving European teams will take place in Germany. The competition will take place between June 14th and July 14th.
Therefore, the Kaizen Gaming company became the first bookmaker to sign an agreement with the entity responsible for European football.
“We are delighted to welcome Kaizen Gaming and its Betano brand as an official partner of Euro 2024,” said Guy-Laurent Epstein, UEFA Marketing Director.
“Betano is a leading betting operator, focusing on cutting-edge technology and responsible gaming. We believe their industry experience and affinity for football make them a great fit for the tournament,” Epstein added.
Founder and CEO of Kaizen Gaming, George Daskalakis, also celebrated the unprecedented agreement. “We are excited about partnering with UEFA for the next Euro,” he said.
“This collaboration is a first for the industry and expresses our fundamental passion for football, as well as our mutual commitment to innovation and excellence.”
“We are very excited to be part of this celebration of football and look forward to improving the overall fan experience by providing unparalleled entertainment through responsible gaming during this highly anticipated tournament,” he added.
Betano sports sponsorships
It is not new that Betano has closed relevant partnerships in the sports world. This global sponsorship of the next edition of the Euro comes after the brand was involved with the Qatar World Cup.
At last year’s World Cup, the bookmaker made history by being the first company in the segment to close an agreement with FIFA.
In Brazil, Betano also makes important investments and is the master sponsor of Fluminense, current champion of the Libertadores, and Atlético Mineiro, who is fighting for the Brazilian Championship title.