Popular iGaming content provider BGaming has reinforced its ongoing commitment to grassroots arts by donating to Instituto A7MA Galeria in São Paulo, Brazil. The institute supports the creative development of children.
As part of its “When Art Meets Gaming” project, BGaming collaborated with several local artists to create murals for industry events last year.
For SiGMA Americas in April, the studio also chose to give back to the host city by funding art projects for children.
BGaming is supporting three projects in total
BGaming has made a donation to support three charitable initiatives. A portion was donated to coordinate a visit to Galeria A7MA, where children from Projeto Felicidarte took a tour of the popular tourist attraction “Batman Alley” and learned about art.
Later, A7MA financed an activity in which children were invited to transform the facades of their homes into colorful murals.
But another part of the donation was allocated to the renovation of the Felicidarte Project warehouse space. Thus, the objective was to renovate the area so that it can receive school groups every week and distribute food to needy areas.
The significant charitable boost came after a successful SiGMA Americas in São Paulo from April 23-25. BGaming collaborated with Clandestinos Art to reinterpret BGaming’s iconic gaming heroes and create a collection of limited edition merchandise, branded swag and booth design.
Initiative was a success and approved by the community
Marina Ostrovtsova, CEO of BGaming, said: “At BGaming, we are very happy to see our donations promoting art among São Paulo’s young people.
“As we proved last year with our ‘Art Meets Gaming’ project, creativity unites us all. Therefore, we were very happy to know how much the children enjoyed the activities offered. We can’t wait to hear about these budding artists’ creations in the future.”
Marcos Ramos Enivo, artist and advisor to Instituto A7MA Galeria, also spoke: “We are grateful to BGaming for their support of our work at A7MA. The activities exceeded our expectations, with 47 artists present and 46 facades revitalized by the children.”
“It was an absolute success. People in favelas, who are sometimes invisible to the government, can now feel seen, recognized and valued.”
