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Bet7k, a sports betting company, will be present at the “Last Ball of the Year”, one of the biggest end-of-season events in Minas Gerais.

The party will take place in Nova Lima, metropolitan region of Belo Horizonte, next Saturday, 18th, starting at 9pm. In addition to having its brand displayed at various points throughout the event, Bet7k will also be advertised on the event’s official Instagram profile.

More than 10,000 people are expected to attend the event, which will offer a variety of sectors, including a dance floor, a VIP dance floor, boxes with an open bar and lounges. Among the main confirmed attractions are singers Matuê, MC Cabelinho and MC Rick.

Bet7k’s strategic view on sponsorship

Talita Lacerda, CEO of Bet7k, highlights the importance of sponsorship: “Encouraging parties with a focus on national music is positive for our brand. We seek strategic activations and sponsorships to grow in the market. We want Bet7k to be present at more events like this.”

Bet7k hopes to strengthen its brand image and attract new users to its website by supporting the event. In addition, the company also supports sporting and social events.

Bet7k profile and performance in the market

Since 2022 on the market, Bet7k offers the fastest withdrawal among Brazilian bookmakers and a variety of sports. Their website is known for its intuitive interface and offering bets on live events, as well as pre-game options.

The company is a co-sponsor of the Brazilian Volleyball Confederation (CBV) and has partnerships with personalities such as Craque Neto and Diego Tardelli, in addition to supporting Jovem Pan and BandSports.

The sportsbook also sponsors clubs such as Mirassol, Bangu, Athletic, Flamengo and Botafogo in Beach Soccer.