With an impressive 91% satisfaction rate, Affilka by SOFTSWISS, an innovative affiliate marketing management solution, reveals the results of its recent customer satisfaction survey by Kantar.

Kantar, the world’s leading marketing data and analytics agency, completed a comprehensive Affilka customer survey in October 2023.

The survey addressed crucial issues including overall satisfaction, Affilka’s image characteristics covering functional and emotional aspects, and satisfaction with account managers.

Key Factors When Choosing an Affiliate Marketing Management Platform

Based on the survey results, the key functional features that emerge as priorities when selecting an affiliate marketing management platform include:

  • Uninterrupted product operation and reference links product safety
  • Flexible commissions and affiliate deals
  • Ease of working with the partner database
  • Data availability and upload speed

Notably, Affilka customers express significant satisfaction with these key factors.

A considerable number, representing 49% of respondents, highlighted that they would likely recommend it as the platform that meets all their business needs.

Talking about overall satisfaction, 42% of respondents who gave the highest score expressed complete satisfaction with the platform’s performance.

Nearly half of respondents were satisfied but reported some minor issues. The average overall satisfaction score was 8.1 out of 10.

Functional and emotional characteristics

Affilka stands out from other affiliate marketing software providers due to its crucial functional features.

It excels at agile business communication at every stage, ensures fast, high-quality resolution of operational issues through dedicated account managers, and has robust functionality tailored to meet critical business requirements.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, comments: “We are truly delighted to receive such a positive review of our efforts.

However, it is crucial to highlight that these surveys mainly aim to identify areas for continuous improvement. Insights from Kantar’s research will guide our future efforts, improving the quality of our products and services.

This valuable feedback serves as a cornerstone in our unwavering dedication to constant improvement,” he added.

Respondents also highlighted key emotional characteristics that impact their platform choice. The list of most valuable aspects that differentiate the SOFTSWISS affiliate platform from its competitors includes the following features:

  • Long-term and reliable partnership
  • High level service
  • High professionalism and expertise of employees
  • Secure platform solutions

Account manager satisfaction

The satisfaction score for account managers surpasses overall satisfaction at 9.1 out of 10, while 58% of respondents gave their account managers the maximum score of 10.

While 97% of customers expressed satisfaction with the quality of work of Affilka account managers.

This exceptional rating is attributed to the high level of competence displayed by account managers, combined with their quick response and accessibility, which have achieved the highest levels of satisfaction among customers.

Approximately 44% of respondents interact with their account managers 2-3 times a week. In summary, the remarkable feedback from survey participants emphasizes that the service completely meets their needs.

“The account managers consistently strive every day. They are always making SOFTSWISS look like the best company in the industry.”


SOFTSWISS is an international iGaming company that provides certified software solutions for managing gaming operations. Thus, the specialized team, made up of 1,700 employees, is based in Malta, Poland, Georgia and Belarus.

The company currently holds several gaming licenses and offers complete iGaming software solutions.

The company has a vast portfolio of products, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sports Betting Platform and the Jackpot Aggregator.

In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimized online casino solution.