The Premier Lacrosse League (PLL) has appointed Genius Sports Group as its official data and integrity partner for sports betting. With the partnership announced this week, Genius Sports will place the league in several live betting markets for the first time, passing on new content to operators around the world.
Therefore, the agreement is the realization of a PLL project to have the data in betting markets in real time to enhance the fan experience.
Now, the operators will receive fast, accurate and reliable data on the entity’s upcoming future events, expanding the reach and audience of lacrosse.
Expectations for new Genius Sports deal
“It is a remarkable achievement not only for the Premier Lacrosse League, but also for the sport. We feel that PLL is the most innovative sports league in the world. And, this is yet another proof of our team’s hard work”, said PLL co-founder and CEO Mike Rabil.
He added: “We have established a partnership with the main provider and we will continue to work closely with the major operators to ensure a first-class experience for bettors. With the addition of legal sports betting on PLL, the fan experience will be even better”.
Genius Sports Group CEO Mark Locke, also commented on the new partnership.
“Be selected by the Premier Lacrosse League to launch its live betting offer is a testament to the quality and variety of our group’s sports technology solutions. PLL is committed to providing fans with the best betting experience. And, we are excited to partner with such an innovative and forward-looking league, representing one of America’s most popular and respected sports. ”
Competition when quarantined
On May 6th, the Premier Lacrosse League announced the return of professional lacrosse with the launch of the PLL Championship Series Powered by Ticketmaster.
But the championship will be played in a two-week format in isolation and without an audience. The competition is scheduled to take place between July 25th and August 9th.
