The National Football League (NFL) announced that during next month’s Super Bowl broadcast, viewers will be exposed to just three sports betting ads.
In other words, David Highhill, general manager of sports betting for the NFL, clarified that there will be one announcement before the game starts and two others during the broadcast.
“We have established some policies to limit the amount of sports betting advertising that takes place at our live games,” Highhill told reporters.
“That’s roughly one ad per quarter. Overall, less than 5% of all gaming ads are sports betting ads.”
First, league officials and the leader of a problem gambling group spoke during an online forum about the NFL’s first Super Bowl in Las Vegas, the nation’s gambling capital.
Thus, the Kansas City Chiefs will try to defend their title against the San Francisco 49ers on February 11th.
“We believe it is crucial to maintain public trust, especially now that sports betting has been legal for six years,” said Jeff Miller, the NFL’s executive vice president of communications, public affairs and policy.
He highlighted that the league has implemented measures to monitor the integrity of games in relation to betting and also seeks to integrate sports betting advertising into live events in a balanced way.
Highhill revealed that the NFL has been conducting research since 2019 to understand fan attitudes and participation in legal sports betting.
Although he did not provide specific statistics, he indicated an increase in acceptance and participation, as well as a decrease in resistance.
Controversies in NFL betting advertising
The topic of sports betting advertising has been controversial.
In response to these concerns, the NFL is paying attention to the volume and saturation of these advertisements, seeking to integrate them in a balanced way into live games.
Miller emphasized the integrity measures the league has adopted, such as training for employees.
In addition to partnerships with third-party data and monitoring companies, and the implementation of disciplinary measures for violations of rules related to online gaming.
Keith Whyte, executive director of the National Council on Problem Gambling, praised the NFL’s $6.2 million donation in 2021. All of this to expand online gambling treatment programs.
In this way, this contribution helped target “hundreds of thousands” of people with gambling concerns or problems. In addition to resources like the group’s website or the 1-800-GAMBLER help line.
