With audience records, the Women’s World Cup had wide repercussions not only on TV, but, above all, on YouTube. A partner of Esportes da Sorte, CazéTV – channel of streamer Casimiro Miguel – with 9 million subscribers, totaled more than 69 million views.
The channel showed all competition games live and free of charge. In the Brazilian debut alone, around 5 million devices were connected in the victory against Panama, with 1 million simultaneous people who broke the world record for the highest audience of women’s football on the platform.
The game with Jamaica, which resulted in early elimination after a goal draw, was the most watched, reaching 7.6 million accesses.
The final decision between Spain and England, which gave the Spanish women the unprecedented title, recorded more than 2 million visits in just over 24 hours.
The number of fans in the stadiums also reached surprising numbers.
In the group stage alone, 1.222 million spectators went to the stadiums to watch the matches, with an average of 25,000 people per game.
This number is higher than the last edition in France, in 2019, corresponding to an increase of 29%.
According to the website Exame, the Women’s World Cup also managed to increase the number of sponsors, reaching a 100% growth in sponsorship quotas sold by FIFA.
In all, 30 partnerships were signed, compared to 14 in the last dispute in French territory.
Esportes da Sorte evaluates the success of broadcasts on Cazé TV
The bookmaker Esportes da Sorte was a partner of CazéTV during the transmission of the Women’s Cup.
“We always knew the size that CazéTV means in terms of engagement and credibility. Today, it consists of one of the largest audiences on digital platforms worldwide”, said Darwin Filho, CEO of Esportes da Sorte.
“Developing this partnership places Esportes da Sorte as a leader in this segment, with the potential to reach even more sports and entertainment fans. We want to be connected to big brands and platforms, and Casimiro and his team represent these values”, he added.
It is worth remembering that CazéTV also broadcast last year’s Men’s World Cup, as well as having other sporting events in its product portfolio.
FIFA increased women’s prize pools
In addition, Fifa increased investment in awards, where R$ 235 million were passed on to the respective federations that will distribute to 736 athletes.
The amount is almost four times higher than the 2019 edition (US$ 30 million) and seven times more than the 2015 (US$ 15 million).
