Sports betting site and online casino Betclic has become the new official sponsor of Liga Portugal.
From now on, the Portuguese Championship will be known worldwide as Liga Portugal Betclic.
The sponsorship agreement is valid until 2027.
Pedro Proença, the president of Liga Portugal, commented on the new partnership. “It is a privilege for Liga Portugal to be associated with a leading brand in the market like Betclic”.
“This partnership unequivocally demonstrates the high level of professional football in Portugal”.
“Brands like Betclic share our vision and, above all, our ambition for the growth of professional Portuguese football, we are proud that our main league is called Liga Portugal Betclic this season”, he added.
This sponsorship will also include content and marketing possibilities, digital communications and intellectual property rights.
Previously, the competition was officially known as Liga Portugal Bwin, following a similar deal made in 2021.
Ricardo Domingues, Head of International Markets at Betclic, said: “It is with great pride, and a sense of responsibility, that Betclic assumes the sponsorship of Liga Portugal – the main championship in the country, thus reaffirming our commitment to support football”.
“We believe that the union of the potential of both parties, aligned with a common desire to develop the competition and reinforce our values, are factors that bring us closer with the purpose of continuing to serve people, fans, athletes, clubs, organizations and agents. sports – always for an ever better sport.”
About Betclic
Betclic is a French online gambling company. Founded in London in 2005, it is currently headquartered in Malta, operating mostly from Bordeaux.
The bookmaker was created in London by Nicolas Beraud with a single employee and an investment of 3 million euros.
In 2008 Mangas Gaming bought a 75% stake in Betclic from its owner for €50 million, with SBM buying a 50% stake in the company the following year in 2009.
In the French market, the company has licenses to operate in sports betting, horse racing betting and online poker.
