Aston Villa have entered into a long partnership with the BK8, which sees the brand join as the new main partner. The organization, which signed a three-year contract, will have the brand on the front of the English club’s three shirts until the end of the 2025/26 season.
The club’s third kit, which will be unveiled in the coming months, will see BK8 make a contribution for every third adult shirt sold, to a local charity in Birmingham.
The move comes from the brand’s previous work working with charities and programs involving mental health awareness and this initiative is the first in a series of collaborations with the club.
BK8 EMEA Managing Director Michael Gatt said: “We are delighted to be able to announce our support of local charities as part of our exciting new partnership with Aston Villa. Being able to give something back to the fans for their dedication is a hugely significant part of why we want to be involved with such a prestigious institution, which is Aston Villa Football Club.”
“As a brand that has been working in football for the last few years, we are committed to working closely with our partners’ local community initiatives and ensuring that we continue our commitment to deliver on our ambitions in this area.”
“Over the next three years of this agreement, we will work tirelessly to make an impact in this area with various programs across the region that engage Villa fans locally, but also on a global scale,” added Gatt.
An Aston Villa spokesman said: “Through this partnership with the BK8, we look forward to exciting collaborations that will help grow both brands, particularly in Southeast Asia.”
BK8 will promote numerous activations throughout the partnership
BK8 will also invest in various brand activations throughout the partnership. The company believes it will show its commitment to a number of local charitable initiatives in and around Birmingham.
The deal also includes a number of advertising opportunities, including advertising assets at Villa Park, which will be donated to charitable organizations to display promotional messages during the season.
