Discover the latest sports betting trends for businesses.
Learn about the growth of the industry, customization with technology, and the rising popularity of esports betting.
Introduction
Sports betting goes back to the time of the Olympics, that is, they are older than we think, but not as we see them today.
Sports betting in its current form began to grow in the UK towards the end of the 18th century and the trend towards corporate sports betting was changing and evolving rapidly.
The sports betting industry has experienced significant growth in recent years and is known to grow by more than 10% by the year 2032.
A study by Fact.MR projects a growth in sports betting.
According to the survey, football accounts for around 24% of the global sports betting market.
The study recently published in Fact.MR indicates that the sports betting market will increase by up to 10.3% between 2022 and 2032.
That translates to a move of around $225.65 million.
According to the survey, the growing number of leagues and sporting events is driving demand from the betting industry.
Likewise, the report opens a chapter for the use of AI and blockchain in sports betting apps.
He points out that this is a trend that should gain strength in the betting services segment.
Sports betting in real time
Nowadays, more and more companies are involved with sports betting, either through sponsorships, partnerships or their own platforms.
The last one to join the sponsorship modality, for example, was Betwarrior, which in Argentina has adopted the National Football Team since May 2022, closing a 4-year agreement with the company.
Another company that is making a splash in the sponsorship field is Esportes da Sorte, which already has more than 200 clients in the sports area and is also entering eSports with everything.
Several Serie A teams of the Brazilian Championship, among TV programs and influencers throughout Brazil.
According to the CEO of Esportes da Sorte, Darwin Filho, the company that started in 2018 took off after the sports betting boom in 2020, now one step away from regulation.
Bet customization
Technology has driven the growth of sports betting and companies are taking advantage of technological innovations in this sector to customize them.
Over the years, games of chance have evolved to facilitate access to place bets at any time and place, thanks to technology we can enter the pages and bet or play from wherever we are at any time and for as long as we want.
Technology has transformed the online account industry to adapt to the demands of the industry’s competitive markets and public acceptance.
Undoubtedly, digital technology has played a key role in the evolution and accessibility of online accounts over the last few years.
For example, in the online sports betting segment alone, the global revenue estimates from the year 2021 reached US$33.970 million, while for the year 2026 the world market is expected to reach a revenue of US$48.920 million.
Manifesting itself as a global trend, where countries in Eastern Europe and South America have the fastest growing tasks.
Results that have been possible thanks to digital analysis tools applied to the world market, capable of providing descriptive profiles and statistical data that help companies to gain advantages over competitors, such as achieving goals and objectives.
Electronic sports
Sports betting and esports couldn’t be more closely linked in this cyber age of betting.
eSports are in the spotlight
Traditional bettors changed their tastes to classic bets and many started to bet on eSports.
Due to technological changes, the sports betting market is also undergoing major changes. This means that the rate of emergence of new technologies is accelerating.
The stakes are stacked differently now that companies can use artificial intelligence, machine learning and data analytics.
As “self service” platforms become more popular and eSports games become more accessible, the type of eSports bettor is changing.
Today, people from all walks of life and all skill levels openly gamble and take it for granted.
Conclusion of sports betting trends for businesses
The demographics are changing, and so is the global future of an esports betting provider.
Currently, it is believed that between 75% and 80% of eSports bets are made by people between 23 and 25 years old.
Estimates show that between 95% and 98% of people who bet on eSports are men.
However, the numbers are expected to change dramatically and according to projections, by 2024 women will make up around 15% of the total esports betting population.
