Khelraja and Ekings, Asia’s renowned gambling platforms, have officially become regional partners of Italian football club Juventus. According to the signed terms, the bookmakers will provide a new customer service and personalized engagement for the club under the brands Khelraja and Ekings in several countries of the Asian continent.
The agreement with Juventus, one of the main football clubs in Europe, comes shortly after the announcement of a partnership between the two gambling brands with Sevilla, from Spain. These contracts highlight the companies’ strategic focus on exploring partnerships with major clubs in world football.
Through these collaborations, the platforms will give their users in key Asian markets the opportunity to earn special rewards by participating in joint initiatives.
Khelraja CEO celebrates deal with Italian football giant
Speaking about the collaboration, Viren Modi, CEO of Khelraja, said: “Juventus is one of the biggest names in world football with a growing global reach, especially in South and Southeast Asia.”
“Through this partnership, we are reaching these passionate fans with a unique opportunity to engage with their favorite football team and earn great rewards in doing so. We are excited about the partnership and look forward to offering our users in all regions exclusive sports engagement before, during and after matches,” added Khelraja’s CEO.
Federico Palomba, managing director of Juventus APAC, also commented on the football team’s new agreement: “We are delighted to establish this partnership. It is a testament to the club’s popularity in Asia, an extremely dynamic market with millions of Juventus fans.”
“The partnership will allow brands to reach our fans in the region, creating diverse and engaging initiatives. Adding this addition to our portfolio of APAC partners will be key to the club’s expansion strategy,” concluded Palomba.
