Esportes da Sorte, one of the bookmakers that grew the most between 2022 and 2023, will also invest heavily in Carnival this year by sponsoring more than 80 events across the country. The theme: ‘Se Joga’ will be used in all social networks and advertisements in general.
The betting platform will be present at the two biggest events in the Northeast region, for example: in addition to Carnival in Salvador, it will be the master sponsor of one of the main carnivals in Brazil, Galo da Madrugada, in Recife, with full exposure of the event and activation of brand.
In Rio de Janeiro, the campaign includes partnerships such as Caldeirão da Verde e Rosa, by Felipe Ret, Bloco Primeiro Amor, by the group Clareou, the traditional Cordão do Bola Preta, held in downtown Rio, Camarote do King, at Marquês de Sapucaí and the Arts Carnival, in Marina da Glória.
Currently considered one of the largest street concentrations in the country, the Carnival of São Paulo will also be sponsored by the house Esportes da Sorte during the pre-Carnival period and during the Carnival holiday. Among them, the blocks Casa Comigo and Eugênio, in Pinheiros, Me Faz Feliz, by the group Jeito Moleque, Bem Sertanejo, by Michel Teló, Solteiro não Trai, by Gustavo Mioto, Praieiro, by singer Jammil, will be activated. Se Te Pego, from the group is Tchan, and the block from the group Molejo.
In Belo Horizonte, some blocks chosen by the company will be spread throughout the capital, among them, Chama o Síndico, which should receive an estimated audience of up to 200,000 people, as well as Arrastão do Hott, in the surroundings of Mineirão. For the days of Carnival, Esportes da Sorte will be present at the Bloco then Brilha, which should receive up to 400 thousand people, the Parades Baianeiros and the Baiana Ozadas, this holder of the public record with 500 thousand people.
“Carnival is rooted in Brazilian culture, always very present in the parades, and which has gained strength and enormous representation with the growth of blocks in the main capitals. We are talking about very well organized movements, with boxes and spaces dedicated to this type of entertainment , and we understand that investment in this segment is very important for our brand”, says Ícaro Quinteiro, CMO of Esportes da Sorte.
