A record 100 million geolocation checks were performed by GeoComply across 23 US states and the District of Columbia with legal and online sports betting during Super Bowl LVII weekend.
The meeting between the Kansas City Chiefs and the Philadelphia Eagles took place in Phoenix, Arizona, this past Sunday (12/02), being the first Super Bowl to take place in a state with legal sports betting. The Chiefs won the thrilling contest 38-35.
The 100 million geolocation verifications performed on Saturday and Sunday represent a 25% increase from last year’s Super Bowl weekend, while GeoComply recorded 7.4 million accounts this time around, a 32% increase. compared to last year.
Furthermore, the data shows over 100k geolocation checks in and around the host venue – State Farm Stadium – from over 8k fan sports betting accounts. New York led all states with 13.9 million checks over the weekend.
The newly regulated state of Ohio is already making moves across the US, joining New York, New Jersey, Pennsylvania and Michigan in GeoComply’s top five states ranked by transactions over Super Bowl weekend.
“Super Bowl LVII was a record event,” said GeoComply co-founder and CEO Anna Sainsbury. “The GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher. It also showed that many fans at State Farm Stadium have embraced their newfound ability to bet while watching the game in person.”
GeoComply added that the event was also a top target for online criminals looking to capitalize on increased consumer interest, with the group’s technology detecting and blocking more than 140,000 fraud attempts in the week leading up to the match.
“It’s no secret that online fraud is a growing concern across all forms of e-commerce,” added Sainsbury. “Online sports betting can be a target for fraud, but as every bettor must verify their location, the industry has the data to stop it before it starts. GeoComply is proud to be a cybersecurity asset to the industry” , added Sainsbury.
