LeoVegas has just announced a global partnership with Serie A club Inter Milan for the 2022/2023 season. Under the new agreement, the brand will be Inter’s Regional Betting Partner in Europe and the Americas.

In addition, the betting brand will benefit from greater visibility through, for example, virtual advertising on the side boards during games on these continents.

By increasing the brand’s presence on several continents, the partnership agreement will strengthen the group’s offering and bring even more visibility in the sports betting industry. LeoVegas customers will have access to exclusive digital content and opportunities to participate in co-branding activities such as unique events and competitions.

Speaking about the deal, LeoVegas CEO Gustaf Hagman said: “We are thrilled to announce this partnership with Inter Milan, and it is an important step in our strategy focused on accelerating the brand’s global visibility in sports betting.”

“I look forward to providing LeoVegas customers around the world with a wealth of insights from the ‘Nerazzurri’. We are proud to partner with such an iconic club.”

Inter is one of the most valuable football brands in the world, and one of the most successful football clubs in Italy, with 19 Serie A titles and 3 Champions League titles and another 3 Europa League titles. Based in Milan, Inter is a global brand with around 48 million followers on social media.

The average audience in stadiums is 65,000, while Serie A is broadcast in more than 200 countries. The partnership is a great opportunity for LeoVegas to reach audiences around the world, and supports the company’s ambition to establish the company, worldwide, as the provider of the greatest experience in casino gaming and sports betting.