Sportradar has announced the renewal of partnership agreements with leading club cricket competitions in Tasmania, Queensland and Western Australia. Sportradar currently partners with all Australian state and territorial cricket government bodies.
The extension of the Cricket Tasmania Premier League, KFC Queensland Premier Cricket and Western Australia Premier Cricket contracts will see Sportradar remain an official streaming partner until mid-2025.
The alliance grants cricket associations industry-leading digital solutions offered by Sportradar, including custom-themed match centers featuring live streams, highlights, live scores and match statistics on a dedicated website.
Australia’s 2021-2022 cricket season had over 3,000 streams and 1.36 million balls captured, with 145,000 automated highlights generated from over 3,000 games. The dedicated sites received 230,000 users and recorded four million views, highlighting Sportradar’s contribution to increasing Australian cricket’s visibility and engaging fans.
The renewals announcement follows a collaboration with NT Cricket and its Cricket 365 initiative earlier this year, providing streaming solutions to support the project and bolster the Australian cricket community, keeping the spotlight on emerging talent throughout the year.
Sportradar representative celebrates continuity of partnerships
Jarod Pickering, Sportradar Representative, said: “Premier Cricket competitions are an important pillar that connects community cricket with elite cricket paths. These partnerships have allowed us to build relationships and digital experiences to make emerging talent visible to more fans, increase engagement and create new sponsorship opportunities. We are committed to adding value to our partners and seeing grassroots cricket thrive in Australia.”
Nick Stuart, Head of Integrity and Projects at Queensland Cricket, said: “We are excited to continue our partnership with Sportradar and value their contribution to the local cricket community in Australia. Through our ongoing partnership, we are able to utilize Sportradar’s advanced and innovative technology to create an immersive viewing experience for local cricket fans.”
