Betano chose Artplan to be its new media agency. The bookmaker’s objective is to increase the brand’s visibility in the Brazilian betting and entertainment market.
The company is a sports betting platform designed to offer a large portfolio of opportunities and an engaging online experience, with a user-friendly and easy-to-use interface.
Betano’s app is available on all devices – CPU computer, notebook, tablet and Android –, the brand offers unique products and offers to users.
Arthur Niggemann, Marketing Manager for Betano in Brazil, commented on the news: “We are consolidating our plans in 2022, with a massive presence of offline, online and in-play media in the main championships and games in Brazil. In addition to current partners, we can now also count on Artplan, one of the largest agencies in Brazil, to further consolidate the brand’s presence in the country”.
Antonio Fadiga, partner and CEO of Artplan, emphasizes: “Our challenge is to create disruptive strategies so that Betano stands out, more and more, in the betting segment in Brazil. conversion, following the consumer’s journey and bringing better results to our new client’s business”.
The betting brand belongs to the Kaizen Gaming group and is present in countries such as: Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria. Betano is also the sponsor of 16 football teams in Europe and South America, including Benfica, Porto, Sporting and Universidad de Chile.
The brand is a master sponsor of Atlético Mineiro and Fluminense, having a large presence in online and offline media. Since arriving in the country, at the beginning of 2021, the company has been looking to increase its positioning in the national market.
About Betano
Betano is an international online betting site, belonging to the Kaizen Gaming group. Currently, the company does business in Brazil, Portugal, Germany, Romania, Greece and Cyprus.
In 2020, the bookmaker won three awards at the EGR Marketing & Innovation Awards, referring to its Responsible Gaming, Technology, Creative and High Quality Communication and Social Impact campaigns.
About Artplan
Since 2006, under the leadership of President Rodolfo Medina, Artplan is the largest Brazilian agency with 100% national capital, acting as a hub of communication solutions for its clients. It has around 370 employees, with offices in São Paulo, Rio de Janeiro (both led by partner and CEO Antonio Fadiga) and Brasília (with Duda Moncalvo in the General Management).
Certified seven times by the Great Place to Work as one of the best companies to work for, Artplan was also considered by Campaign US magazine as one of the ten sexiest independent creative agencies in Latin America.
