Penn National Gaming (theScore Bet), a subsidiary of Penn National Gaming, has announced an exclusive 10-year partnership with the Toronto Blue Jays, making the operator the official gaming partner of the Major League Baseball (MLB) franchise.
This is the Blue Jays’ first betting partner and the first sponsorship by a professional theScore Bet team. It comes just days after the launch of the Ontario sports betting and iGaming market on April 4th.
As part of the deal, theScore Bet will receive exclusive national marketing rights that span all gaming categories, including sports betting, casino, online casino and fantasy sports. A branded sports bar and restaurant at Rogers Center is also in the works.
Mark Shapiro, President & CEO of the Toronto Blue Jays, commented, “The fan experience is evolving and this monumental partnership with theScore Bet offers compelling new ways for sports enthusiasts to be a part of the game.”
“We are excited to partner with a Canadian company that operates at the highest level in the industry and understands our role in Toronto and Canada to bring baseball to more fans across the country,” added Shapiro.
The Blue Jays and theScore Bet partnership will feature a variety of in-stadium and online actions, including premium baseline seat draws, extensive stadium branding, personalized in-game data and team-related experiences. The betting brand has also been designated as the presenting partner of the Jays Care 50/50 program.
“theScore Bet is proudly Canadian and we are excited to make the Canadian baseball team our long-term partner. This is a key partnership with a team and organization that is deeply embedded in our country’s sporting culture,” said John Levy. , CEO of theScore Bet.
“Joining the Blue Jays opens up unique and exciting new marketing opportunities and brings theScore Bet even closer to a large audience of passionate and engaged fans both at the Rogers Center and online on our platforms.”
“With our combined loyal audience and our brand affinity in Ontario, we believe this agreement will set a new standard for relationships between the team and game operators as we pioneer innovative ways to experience and interact with the game.”
Levy continued, “We look forward to working with Mark, the partnerships team and the entire Blue Jays organization on what we know will be a mutually rewarding and successful partnership for many years to come.”
