Fubo Gaming, a subsidiary of fuboTV Inc., has signed a market access agreement with the Cleveland Cavaliers. The arrangement will see Fubo Sportsbook become an official mobile sports betting partner for the NBA team when sports betting launches in Ohio, pending regulatory approvals required.
The agreement further extends the current marketing partnership between the two groups, formed in October 2021. The partnership will involve the opening of a sports lounge within the Rocket Mortgage FieldHouse, serving as a meeting place for fans during games.
Fubo Sportsbook will provide special bonus offers and fans will also be able to watch NBA games in the lounge. “This is an exciting evolution of our ongoing partnership with Fubo Gaming,” said Len Komoroski, CEO of Cavaliers and Rocket Mortgage FieldHouse.
“The Fubo Sportsbook mobile betting platform provides technology, connectivity and entertainment that perfectly align with our commitment to innovation and engagement in all aspects of the fan experience,” said Komoroski.
He added: “We look forward to the continued collaboration with Fubo as we work to establish a world-class sports betting market to offer our fans in Cleveland and across the state of Ohio.”
Fubo Gaming and Cavaliers will promote an integrated marketing campaign
In preparation for the Ohio betting launch, Fubo Gaming and the Cavaliers will promote the partnership through an integrated marketing campaign, which will involve joint broadcast visible signage and a presence on the team’s television and radio game programming.
Fubo Gaming President Scott Butera commented, “The opportunity to enter the Ohio sports betting market with the Cavaliers as our partner is a huge step forward for Fubo. Ohio has a passionate fan base that will enjoy Fubo’s uniquely integrated sports betting and streaming experience.”
Butera concluded: “The Cavs are at the forefront of sporting innovation and consistently create highly engaging fan experiences. This partnership provides Fubo with instant access to a highly attractive customer base.”
