SCCG Management CEO and Founder Stephen Crystal has announced a partnership with Sydney, Australia-based company Odds AI to provide investment, business development and strategic advisory services to expand the company into the sports betting markets of North America.
Stephen Crystal said of the partnership: “The need for powerful, accurate and scalable automation in sports betting operations will be the core tool that will enable micromarkets and in-play betting, cost-effectively and with risk management.”
Crystal continued, “AI (artificial intelligence) and machine learning are the means by which we will achieve the high-value growth that consumers will demand from the sports betting industry in the years to come.”
Jack Atkinson, CEO of Odds AI, stated: “Odds AI is very pleased to partner with SCCG. Scaling our current offering and distributing our product offering is our primary focus, and clearly SCCG’s experience in accelerating and facilitating business development progress will help us grow quickly and substantially increase revenues.”
Atkinson added: “North America is a critical part of our expansion plan, which makes the added value of SCCG all the more significant as we look to expand beyond European football and into smart micromarkets for US esports. SCCG helping to drive the growth of Odds AI is an important and exciting step forward.”
Details of Odds Al’s performance
Odds AI has managed to establish a sophisticated and cutting-edge odds creation process using advanced Machine Learning, producing proven accurate micromarkets, ready for integration into some of the most important sportsbooks in the world.
Odds AI’s bench strength in project management, marketing, machine learning, math, data analytics and backend technology ensures the ability to scale Odds AI’s offerings in terms of its unique betting markets as well as the sports and leagues covered.
Odds AI has devoted considerable time, energy and resources to ensuring seamless integration, across multiple formats, as well as efficient bet settlement services for its clients.
The majority of Odds AI betting will be automated via various trusted APIs. In short, Odds AI’s unique micromarkets are highly engaging, ready to integrate, validated for accuracy, and primed to deliver significant value to customers – playing an important role in enhancing the end-user betting experience.
Odds AI is initially giving football betting a significant boost in terms of enriching betting possibilities for the world game, before the company turns its attention to new sports and, pertinently, introduces lucrative micro-markets into US esports and in the US market.
About SCCG Management
SCCG Management is a consultancy specializing in sports betting, iGaming, sports marketing, affiliate marketing, technology, intellectual property protection, product marketing, eSports, joint ventures and casino management. The company celebrates its 30th anniversary as a benchmark for leadership and innovation in the gaming industry in 2022.
