The world’s leading online betting and gaming brand, Betway, has announced an agreement to partner with the Miami Heat, the NBA basketball team.

The multi-year partnership will see the brand have a strong presence around the FTX Arena, with LED signage on the court and team uniform, showing the ‘Betway’ brand to loyal Miami Heat fans in the arena and on live broadcasts.

The agreement will also see Betway become the official gaming partner of the basketball team.

Anthony Werkman, CEO of Betway, said: “After further growth in the US, we are thrilled to partner with the Miami Heat. The city of Miami is fantastic, a place where sport is a huge passion, and we look forward to sharing the excitement with the fans of the three-time NBA champion team”.

Glen Oskin, Vice President of Corporate Partnerships for the Miami Heat, said, “With a proven track record as a global brand, Betway has had a huge success entering the US market.”

“The brand is leading the way as a dynamic entity that delivers an incredible free gaming experience. Betway is an industry leader and we couldn’t be happier to partner with them,” concluded Oskin.

Other Betway Partnerships

The bookmaker also recently closed a multi-year sponsorship deal with the Minnesota Timberwolves.

Fans watching Timberwolves games can expect to see much more from the Super Group sports betting company, which has secured lucrative trademark rights in the Minneapolis basketball team’s arena.

The ‘Target Center’ will feature several Betway branded materials, which will be present in various locations in the arena and team uniform, as well as on the LED screen.

About the company

Betway is a reference in the online entertainment segment through innovative and exciting sports betting, casinos and eSports betting.

Created in 2006, the company operates in several regulated markets and strives to offer its players a personalized, fun and informative experience, based on a healthy, safe and responsible gaming environment.