Sportradar is a world-leading provider of sports betting and sports entertainment products and services, and will now see its multi-sports data API services and the Radar 360 product, redistributed to Kyodo media customers across Japan.
The multi-year business will see both parties expand a relationship they have maintained since 2018, which will include providing and supporting a wide range of data from international competitions around the world, including baseball, basketball, football, rugby, tennis and golf.
Ryuichi Koie, general manager of Kyodo News Digital’s Sports Data Division commented: “Providing accurate and reliable information is the cornerstone of our business and we are excited to be partners with Sportradar to provide market-leading products and services for us and our customers. “.
Editors and customers will be able to access NBA data in real time through the Radar360 product. This is an innovative tool that allows users to access data through an intuitive interface and easily customizable queries, and includes the ability to create, modify and save customized reports.
Baseball fans will have access to exclusive data through Sportradar’s MLB Statcast offering, which is the exclusive distributor of real-time game statistics in all international markets.
Statcast is a state-of-the-art tracking technology that allows the collection and analysis of an enormous amount of baseball data. This unprecedented access to data will help shape the offer that Kyodo News is able to present to its customers.
Danny Fok, Head of Business Development at Sportradar, said: “Media partners use our turnkey services to tell unique, data-based stories. With these expanded capabilities, it will be even easier to understand trends and produce surprising content for consumption before, in and after the game. It is a tremendous opportunity to join Kyodo News, which is a means of communication established not only in Japan, but in the region “.
Last month, Sportradar announced a sports betting partnership in the United States with TwinSpires.
