IBJR anuncia Clever Advertising como mais nova associada

Clever Advertising, a global agency focused on the igaming sector, is the newest member of the Brazilian Institute of Responsible Gaming (IBJR). The announcement made this Friday, 1st.

Thus, the arrival of yet another brand expands the institute’s presence in the discussion about the regulation of the betting market in the country with the new associate’s expertise in marketing and online performance.

In the sector for 13 years, Clever Advertising serves more than 13 igaming operators through services such as media buying, SEO (Search Engine Optimization), pay per click (PPC) and influencer marketing on five continents.

In Latin America, they are present in several countries, such as Mexico, Peru and Argentina, in addition to Brazil.

In the Latin American market, partners such as Betsson, Bet365 and Betano have enabled Clever Advertising to gain visibility and secure a healthy brand position through an affiliation business model.

According to Marcos Oliveira, Operations Director at Clever Advertising: “It is with great satisfaction that we announce that Clever Advertising is now an associate member of the Brazilian Institute of Responsible Gaming.”

“This partnership reflects our ongoing commitment to ethical and responsible practices in the online gaming industry.”

“By joining forces with the Institute, we reinforce our dedication to a safe entertainment environment, actively promoting initiatives for the well-being of players and the promotion of healthy behaviors in online gaming in Brazil”, added Oliveira.

The CEO of IBJR, André Gelfi, also spoke. “With the arrival of Clever Advertising, IBJR becomes even stronger at a time when we are looking for new ways to raise awareness about responsible gaming, safety and support for players in Brazil.”

IBRJ reaches 15 member companies

With the new associate, the Brazilian Institute of Responsible Gaming expands the number of partners in the national territory with 15 member companies.

There are ten international sports betting operators (Bet365, Flutter, Entain, Betsson Group, Betway Group, Yolo Group, Netbet Group, KTO Group, Novibet and LeoVegas), a fantasy games company (Rei do Pitaco), two payment (Pay4Fun and OKTO Group), a media group (Better Collective) and the global agency, Clever Advertising.

About the Brazilian Institute of Responsible Gaming

The Brazilian Institute of Responsible Gaming (IBJR) was born from the union of players with the aim of fostering the debate on the regulation of this segment in Brazil, contributing information to defend the creation of clear rules and directions so that sports betting companies can operate legally, protecting the interests of players and civil society.

About Clever Advertising

While Clever Advertising, with over 13 years in the igaming sector, is a premium partner with an emphasis on digital acquisition. Therefore, serving more than 13 billion impressions and achieving conversions exceeding nine figures annually, the company operates across multiple channels.