Betsson’s casino product includes a wide range of diverse providers and content tailored to a global portfolio of markets and brands.
The company has a strong live casino offer on the market, with more than 5,000 games, adapted to each region, and continually invests in improving the customer experience in order to reinforce its market position in this segment.
“The competition was very difficult, but we managed to win thanks to teamwork. This is not an arrival point, but a starting point. We will continue to work well in the same way and will certainly look for more next year”, said Andrea Rossi, Betsson Commercial Director for Latin America.
The director was recognized as ‘Leader of the Year’, for having been crucial to the company’s exceptional performance in critical aspects of the business on a regional scale.
Under his leadership in Latin America, the operator entered the markets of Peru, Chile, Colombia, Brazil, Argentina and Mexico.
The brand also secured exclusive sponsorship of all Chilean football club competitions, sponsorship of the Chile Open and sponsorships of Argentine teams Racing de Avellaneda and Boca Juniors, as well as the naming rights for Peruvian professional football, Liga 1 Betsson .
Marketing Campaign of the Year
In addition to these two awards, Betsson also took home the Marketing Campaign of the Year award for its work on the 2022 Women’s Copa América.
The Betsson team, which led the competition’s sponsorship campaign, stood out not only for emphasizing the importance of women’s football for the region, but also for aligning the tournament’s messages with the company’s three fundamental values: teamwork , fair play and passion.
As a result of the campaign, Betsson Colombia’s total deposit increased by 128% compared to March 2022 (when the company carried out a new brand positioning) and 5% compared to the previous month (in June).
Founded in 1963, Betsson Group is one of the largest references in online gambling in the world, offering entertainment to millions of players with more than 20 award-winning brands, including Betsson, Betsafe and InkaBet.
With proprietary technology across its product offering, Betsson serves players directly (B2C) and indirectly on a B2B basis. The company’s vision is to provide the best customer experience in the industry.