Kambi has agreed to a multi-year extension to its sports betting partnership with AB Trav och Galopp, Sweden’s leading horse racing and sports betting operator.
The contract renewal extends a successful partnership first agreed in 2018, which has seen ATG become one of the leaders in sports betting in the Swedish regulated market.
Under the terms of the agreement, Kambi will continue to provide ATG with its complete betting portfolio, including its award-winning AI-powered trading and a range of differentiating capabilities, both online and across ATG’s retail network of nearly 1,500 sale points across the Sweden.
The extension comes after Kambi received its B2B gaming licenses this year, allowing it to continue providing its market-leading sports betting technology and services to licensed operators in Sweden.
Kristian Nylén, CEO and co-founder of Kambi, said: “Our strategy has always been to leverage market leaders or those with the potential for market leadership, and in ATG we have a valued partner who has achieved just that since launching with Kambi in 2019 “.
“A betting portfolio that offers flexibility for operators to differentiate themselves is vital in a highly competitive market, and this partnership exemplifies our ability to deliver long-term value to our partner network, cementing our position as the industry’s leading sports betting provider “, added Nylén.
Hans Lord Skarplöth, CEO of ATG, said: “Kambi’s premium betting technology has been a very important factor in our growth and success. We look forward to continuing this productive partnership as we work to deliver exciting sports betting experiences to our customers. “
About Kambi
Kambi is a leading provider of premium sports betting technology and services to the global betting and gaming industry. Today, the company has a headquarters in Malta and offices in Australia, the Philippines, Romania, Sweden, the United Kingdom and the United States.
A trusted partner of over 25 operators across six continents, the company not only delivers a first-class betting experience, but also spurs industry innovation due to its data-driven betting core and state-of-the-art technology.
