Socios.com, the world’s leading fan engagement and rewards platform, provided two Fan Token holders of Bahia with an unforgettable, all-expenses paid trip to England.
The integration action between Bahia and Manchester City allowed owners of $BAHIA Fan Tokens to celebrate Bahian culture in English lands. In addition to getting to know the entire structure of the City Group, fans also watched a team match in the Premier League in the company’s box at the Etihad Stadium.
After the City Football Group concluded the purchase of SAF from Bahia in May this year, the celebration of this new special moment had the participation of Socios.com, a partner of the two clubs, which took Dimitri Anjos and Luciano Cabral Santos Júnior, owners of Fan Official Bahia Token for England, enhancing integration between teams with activations between brands, in addition to reinforcing the usefulness of Fan Tokens.
The trip provided fans with air tickets, accommodation at the CT, a tour of the Etihad Campus (Man City’s training center) and Etihad Stadium, participation in shows by Carlinhos Brown, A Dama and O Maestro, and tickets to the Socios.com box to see Manchester City and Fulham, for the third round of the Premier League 2023-24.
Fans were also contemplated to know all the backstage of the match. Luciano and Dimitri highlighted their happiness for rescuing an experience thanks to the Bahia Official Fan Token and also commented on the opportunity that City fans had to experience the culture of Bahia in England.
“For me it was an honor to represent the Bahia fans in this unique event. I believe that the English people really enjoyed our Bahian culture and felt our music, our axé, in addition to seeing up close how we celebrate our team in Brazil”, said Luciano, owner of 5 Bahia Fan Tokens since 2022.
Dimitri Anjos said that he already had City Tokens, and with the launch of the Bahia Token, his favorite team, he insisted on acquiring them to compete for the Socios.com experiences.
“It didn’t really sink in, it was an important moment in my life as I got to know Manchester City’s structure, the experience of match day with Bahia, being close to the players on the blue carpet and living the match day. It was fascinating!”
Marina Fagali, Public Relations Manager for Socios.com in Brazil and Portugal, explains that the action carried out in England is essential to activate new strategies in the Brazilian football market, knowing that these fans are looking for something exclusive and the engagement of sports fans through blockchain technology and Web3 principles.
“It is very rewarding to be able to provide unforgettable experiences and moments like these to Bahia fans (and all our partner clubs) who undeniably bring the usefulness that is the basis and foundation of the creation of Fan Tokens. When we talk about transforming fan engagement, providing unique experiences and rewards, being part of an exclusive community, this is what it is about.”
The main requirement for a Bahia fan to participate in the campaign was to have at least 5 Fan Tokes of the club, and to answer some questions about the history of Manchester City.
Dimitri concluded by stating that he never imagined having this possibility of representing Bahia fans. “Believe me, everything I experienced in England was really cool, this just proves that having the Fan Token is worth it and living experiences that I would never have imagined, it was a beautiful party, with everyone involved, whether from City or us from Bahia”.
How was the trip?
Seeking to show the identity of Bahia in Manchester, fans of the Bahian Tricolor arrived in England last Thursday, the 31st, and stayed at the hotel inside the CT Etihad Campus.
On Friday, the 1st, they were awarded with Bahia and City shirts, where they toured the Etihad Stadium, in addition to visiting the trophy room of the newly championed team of the 22/23 Champions League.
On Saturday, the 3rd, Bahia fans and all the Blues fans pasted Nossa Senhora do Bonfim ribbons on the gates of the Etihad Stadium and watched the pre-game between Manchester City and Fulham with a show by Carlinhos Brown on the electric trio.
The stars of the Bahia pagode, A Dama and O Maestro, also played the rhythm of Bahia on the stages set up around the stadium. There were also traditional Bahian capoeira circles and the percussion of timbaleiros making a corridor for the players to enter the stadium.
https://twitter.com/socios/status/1699090174574026873Engagement with supporters who own Fan Tokens
Socios.com is the creator of Fan Tokens and today the leader in technology for engaging sports fans in the world. With more than 2 million users and more than 150 partner sports teams, the company has already organized several experiences with the biggest clubs in Brazil.
Some examples of what was provided to the fans include the “Jogo do Penta” in which Flamengo fans entered the field with their idols from the fifth Brazilian championship in 1992, or with Atlético-MG, in which Fan Tokens owners were able to visit the MRV Arena during stadium construction.
In São Paulo, fans rescued a special dinner with the Uruguayan idol Diego Lugano. At Corinthians, fans recreated Danilo’s historic goal at Libertadores 2012, and at Palmeiras, fans sold out the Fan Token $VERDAO in less than 12 hours after launch and will soon be able to redeem the opportunity to practice penalty kicks with Raphael Veiga.
