Sportradar, a leading global sports technology company that creates immersive experiences for sports fans, announced an extension of its existing partnership with the Korean Professional Football League (K League), South Korea’s top professional football division, to increase further global fan engagement.
The successful collaboration extends to the end of 2027, with Sportradar acting as the K League’s exclusive data and audiovisual (AV) rights distribution partner worldwide.
Sportradar will collect and distribute League data and AV streams from over 1,900 matches over the next four seasons for use across its global network of customers and media partners.
Sportradar provides faster and deeper data with insights on all K League matches to media outlets, broadcasters and other fan engagement partners to improve relationships with existing fans and increase access for new fans.
In addition, the company has developed a new version of K League TV, the league’s OTT platform upgraded features include an improved user experience (UX) and user interface (UI), resulting in a completely content look and feel.
Separately, new analytics capabilities will provide deeper data on consumer behavior for the K League to better understand fan preferences.
Partnership will provide new sponsorships for the Korean league
Sportradar will also leverage its network of commercial partners to secure sponsorships for the K League, as well as provide anti-piracy services to prevent illegal broadcasting of matches and protect the League‘s intellectual property.
Yeon Sang Cho, General Secretary of K League, said, “We are delighted to expand our OTT capabilities with a valued and supportive partner. The next phase of our partnership will deepen our engagement with fans around the world.”
“Sportradar’s global experience and technological capabilities will support our growth as we strengthen the K League’s reputation as one of Asia’s most popular professional sports leagues.”
Ben Turner, Head of Sports Partnerships, APAC at Sportradar, said: “The extension of this partnership allows us a significant path towards growing the K League’s global presence, growing its fan base and developing exciting solutions that will take the fan experience to the next level. next level”.
“Using data-driven insights, the revamped K League TV’s new features will appeal to an international audience, broadening the league’s presence and growing its market share in the highly competitive digital space,” added Turner.
Sportradar works with some of the most relevant football federations in the world
Football is the world’s most popular sport and Sportradar works with some of the world’s most prominent football federations, including the Federation Internationale de Football Association (FIFA), the Union of European Football Associations (UEFA), the Confederation of South American Football Association (CONMEBOL) and the Asian Football Confederation (AFC).
