SportyBet, the leading online sports betting platform, today introduced a new video content feature to its sports betting product.
In partnership with Sportradar, a renowned global sports technology company, and WSC Sports, a world leader in AI-powered sports video content, the video feature is designed to enhance the live sports betting experience for Brazilian users.
SportyBet will be the first betting platform in Brazil to take advantage of Sportradar’s “Live Channel Promotion” to send personalized push notifications that include real-time updates.
Plus near-live clips of the most relevant and timely action from CONMEBOL Libertadores matches for SportyBet users.
Sportradar’s “Live Channel Promotion” utilizes the latest machine learning and automation technologies through WSC Sports’ video content services
These personalized notifications will allow users to stay informed and engaged to place live bets.
Users will also have the unique opportunity to access near-live clips, allowing them to witness the most emotional moments of the matches.
An important partnership for SportyBet
SportyBet, which had its highly anticipated launch in Brazil in March 2023, has quickly established itself as an industry frontrunner.
With its unwavering commitment to innovation and user satisfaction, the company continues to exceed expectations by delivering an unrivaled betting experience.
This strategic collaboration with Sportradar and WSC Sports is a testament to SportyBet’s dedication to providing the latest and most immersive features to its valued users.
The service was already available for the first matches of the round of 16 of CONMEBOL Libertadores.
Real Madrid star Eder Militão has been named SportyBet’s Global Ambassador, further solidifying the platform’s commitment to the Brazilian sports community.
The betting brand is proud to be associated with notable names in the sports industry including: Paulo Henrique Ganso, Thiago Galhardo, Thiago Neves and UFC fighters Rodolfo Vieira and Felipe Pena.
Additionally, SportyBet collaborates with talented comedian Rodrigo Marques, whose humor resonates with sports enthusiasts across the country.
Commenting on the partnership, Elias Gallego, VP of Business Development, Marketing and Media at SportyBet, expressed his excitement, saying: “We are excited to partner with Sportradar to enhance the sports betting experience for our Brazilian users.”
“This collaboration allows us to offer unrivaled access to CONMEBOL Libertadores matches and provide real-time updates and near-live clips, ensuring our users remain at the forefront of the action.”
“The partnership perfectly aligns with our mission to provide an exceptional betting experience and reinforces SportyBet’s position as a pioneer in the industry,” added Gallego.
Sportradar Regional Sales Director for Latin America Mateo Lenoble added: “Our aim is to support SportyBet in Brazil. This agreement ensures the highest quality of content for SportyBet through our innovative ‘Live Channel Promotion’ service “.
“The content, which includes Sportradar’s portfolio of media rights, is targeted to the customer’s betting preferences and includes a call to action, creating a highly personalized and immersive experience,” added Lenoble.
WSC Sports Business Development Director Aviv Arnon said: “We are proud to be driving the enhancement of the sports betting experience for CONMEBOL Libertadores fans in Brazil by implementing our technology in Sportradar’s ‘Live Channel Promotion’ solution.”
“The ‘Live Channel Promotion’ offers a unique experience and the implementation of this technology reflects SportyBet’s commitment to providing the most advanced features to its users”, concluded Arnon.
