SOFTSWISS, a leading iGaming software provider, shares its experience in implementing artificial intelligence (AI) tools in its daily practice.
AI has proven to be a valuable asset, revolutionizing real-time data analysis, player management, content personalization and design.
Real Time Data Analysis
The SOFTSWISS Managed Services Anti-Fraud team played a key role in saving over €16 million in 2022 by processing 61,810 requests.
It would be difficult to analyze these volumes of data manually. That’s where AI came into play.
The Research and Development (R&D) department at SOFTSWISS developed the Anti-Fraud Service, a real-time data analysis tool that uses machine learning models to detect suspicious cases and bring them to the attention of the Anti-Fraud team’s experts. -Fraud.
Furthermore, its recent updates introduced an improved ability to assess the quality of affiliate traffic, ensuring a safe and reliable iGaming environment.
Another valuable tool created by the SOFTSWISS R&D department is Business Metrics Monitoring and Management (BM3), a machine learning driven system that analyzes key business indicators and identifies deviations in near real time.
BM3 helps identify potential issues more efficiently than traditional rule-based solutions, enabling rapid detection and resolution to avoid negative impacts on customers’ businesses and financial losses.
Vitali Matsukevich, COO of SOFTSWISS, comments: “AI is an effective tool for analyzing large datasets in real time, but the final decision should still be left to an expert.”
“Despite all the speed and efficiency, you cannot place all the responsibility for business decisions on artificial intelligence,” added Vitali.
SOFTSWISS – Player Management and Content Customization
Another area where AI has demonstrated its effectiveness is player management.
The SOFTSWISS R&D department has developed a service called DOSSIER, which analyzes player behavior to improve the gaming experience.
DOSSIER predicts future actions, allowing operators to make timely and personalized offers.
For example, the system identifies players with high potential lifetime value (LTV) and allows operators to offer them special bonuses or assign individual managers.
This segmentation can be used in various scenarios.
Similarly, AI is used in SOFTSWISS Sportsbook to personalize content for players.
AI-based tools let you display events according to players’ preferences.
The system collects real-time data on player activity and then delivers the most relevant content, including suggested events that are particularly appealing to specific players or groups of similar players.
Vitali Matsukevich adds: “When it comes to players, this approach helps to reduce the time between bets and increase their values and LTV.”
“When players easily find exciting events tailored to their preferences, their gaming experience becomes more enjoyable, positively impacting overall business performance,” he added.
iGaming Brand Design
Design is one of the most innovative areas where AI is making huge strides, and the iGaming industry is no exception.
In SOFTSWISS WebStudio, the implementation of generative artificial intelligence became a game changer.
WebStudio’s primary goal is to deliver projects that not only meet, but exceed client expectations, delivering exceptional service every step of the way.
AI acts as a valuable ally in this effort, especially during the initial layout creation phase.
Through carefully crafted queries, the AI generates a wide variety of images aligned with specified parameters, offering various compositions, details and contents, while preserving the essence of the original concept, in just a few minutes.
These images then serve as the basis for further refinement by illustrators and animators, resulting in multiple models shared with customers for further development and finalization.
Vitali Matsukevich sums up the use of AI for the industry: “Being innovators in the field, we continue to explore and test emerging tools, adapting global trends to enhance the iGaming experience.”
“AI’s enormous potential lies in its ability to streamline repetitive tasks and handle large volumes of data, improving overall efficiency.”
“However, we exercise prudence in integrating AI into decision-making processes, recognizing that unforeseen outcomes can result in financial losses.”
“Finding the right balance between leveraging AI capabilities and maintaining human oversight is crucial to ensuring continued growth and success,” concluded Vitali.
About SOFTSWISS
SOFTSWISS is an international iGaming company that provides certified software solutions for managing gaming operations.
The expert team, which has 1,400 employees, is based in Malta, Poland, Georgia and Belarus.
The company holds multiple gaming licenses and provides complete iGaming software solutions.
The group has a vast portfolio of products, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka Affiliate Platform, the Sports Betting Platform and the Jackpot Aggregator.
In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution.
