Unibet has launched a new user experience in the metaverse, the virtual platform allows people to interact in a digital environment. The ‘Unibet Arena’ will provide people with the opportunity to explore a range of sports and casino gaming challenges.
Players will be able to play football, tennis, basketball and poker titles, in addition to participating in boxing events. Each sport has its own dedicated arenas and mechanics for players to experience. There are a total of 14 different challenges for players to complete, including secret areas and bonus games.
Pierre Reboux, Marketing and Sponsorship Manager at Kindred, said: “In line with our Kindred Value, ‘We seek to innovate’, we decided to explore this new territory. While many ‘universes’ are available to brands within the metaverse, we decided to collaborate with The Sandbox, a French online gaming platform offering a unique and immersive experience to become the first betting experience on its platform.”
Unibet will also provide a responsible gaming house to ensure the brand’s tools are accessible to players in the metaverse. To support the launch, Unibet organized social media contests to reward players with exclusive trophies.
The ‘Unibet Arena’ was launched during the French Week, a commemorative event that showcased 14 French brands and their products on the Metaverse. Unibet is a global brand of Kindred, offering sports betting, casino games, poker and bingo in over 20 different languages.
About Unibet
The bookmaker has a platform for sports betting, online casino, bingo and online poker for more than 11 million customers in more than 100 countries. Unibet is part of the Kindred Group – an online gaming operator.
Kindred is now one of the fastest growing online gaming companies on the European continent. In addition, it is an online gaming operator comprising 11 brands, including Unibet, Maria Casino 32Red and iGame.
