Playmaker Capital’s Futbol Sites brand has become the Digital Agency and Commercial Partner of the Argentine Football Association (AFA) in North America.
Playmaker says the deal aligns its brand with one of the “most followed and admired” national football teams in the world. Under the agreement, the Futbol Sites brand will create and support the AFA’s English language social media channels.
Channels where Futbol Sites will build an English presence for the AFA include Instagram, TikTok, Facebook, YouTube and Twitter. New accounts for the AFA under @AFASeleccionEA will be leveraged to distribute personalized digital content and branded campaigns in conjunction with Futbol Sites’ North American commercial partners.
Playmaker adds that, through this partnership, the AFA will be able to reach new fans and sponsors by airing content through English-speaking channels, particularly following the recent success of the Argentina National Team at the 2022 FIFA World Cup in Qatar, where they lifted the most coveted trophy of the sport.
The English language content that Futbol Sites will produce includes videos focused on fan experiences, highlights, celebrations, parties and much more. Additionally, the deal allows Futbol Sites to connect North American brands with Argentina’s top players, including Lionel Messi, Julian Álvarez, Enzo Fernández, Angel Di María and more.
Other Playmaker partnerships
This news follows Playmaker’s recent agreement with the NBA for the Latin American market. The deal saw the NBA agree to showcase prominent features on Futbol Sites’ social media channels in select Latin American countries.
For NBA fans in Argentina, Chile, Bolivia, Colombia, Paraguay, Peru, Ecuador, Uruguay and Venezuela, the NBA will now showcase its highlights on Futbol websites’ Facebook, Twitter and YouTube channels – which include Bolavip, Cracks, Varsky Sports and RedGol.