Hard Rock International has reached an agreement to become a presenting partner for the first Formula 1 Las Vegas Grand Prix in Nevada. Under the agreement, the betting brand will have its own grandstand structure adjacent to the Las Vegas Strip, where part of the race will take place, with the capacity to accommodate up to 3,000 people during race weekend.
The Mirage will host a range of Formula 1 events and provide hospitality options for fans, while the operator will also work with the Las Vegas Grand Prix team to launch a made-for-Vegas educational program with a focus on global hospitality.
“We are very excited to partner with the Las Vegas Grand Prix to create unique experiences for our fans and guests at the inaugural race,” said Hard Rock Entertainment President Keith Sheldon.
“From our involvement with the Miami Grand Prix and as an official partner of the Oracle Red Bull Racing team, we are excited to continue to grow our involvement in the sport and learn first-hand what it will take to plan and execute a extraordinary race in the sport and entertainment capital of the world,” added Sheldon.
Las Vegas Grand Prix Commercial Director Emily Prazer added: “Like Formula 1, the Hard Rock brand is recognized worldwide by fans around the world. associated with Hard Rock, and we look forward to giving fans another opportunity to experience the race from an exciting vantage point on the Las Vegas Strip.”
About Hard Rock
Hard Rock International (HRI) is one of the most globally recognized companies with locations in over 70 countries, spanning 260 locations that include owned/licensed or managed Rock Shops, live performance venues and cafes. HRI also launched a joint venture called Hard Rock Digital in 2020, an online betting, retail sports betting and internet gaming platform.