Last weekend, the Socios.com platform debuted its first global advertising campaign featuring ‘soccer gods’ Alessandro Del Piero and Lionel Messi.
Entitled “Together We Can Be More”, the campaign is focused on delivering a number of unique benefits to football and Socios.com fans around the world, regardless of physical boundaries.
Founded by former entrepreneur Alexandre Dreyfus, the Socios.com platform works with football clubs and leagues to develop and launch Tokens configured via Blockchain, rewarding fans with unique prizes and experiences.
Importantly, in addition to rewards, fan tokens will transform engagement with clubs and players through the use of Blockchain and other innovations linked to web 3.0.
Generating maximum anticipation, the Socios campaign was ‘leaked’ by football transfer specialist – Italian journalist Fabrizio Romano – who made his 7.8 million Twitter followers aware of a “return of Italy’s legendary No. by Leo Messi”.
“Alessandro del Piero was a virtuoso as a football player, one of the best players of all time and respected worldwide for his style and elegance. Having his support, especially in Italy where we have 10 partners, is very important”, commented Dreyfus about the launch. of Socios’ first global campaign.
“With Del Piero and Messi, we are now ready to take the next step in our evolution, which will come thanks to this new television campaign that will bring us closer to our goal of making Fan Tokens and the Socios.com app essential elements in the lives of fans. “.
Last March, Socios.com signed a three-year sponsorship deal with Lionel Messi worth $20 million. Messi supported the partnership, stating that “the fans deserve to be recognized for their support. They deserve opportunities to influence the teams they love”.
“Socios.com exists to improve the fan experience, to enable fans to ‘be more’. I am proud to join the company’s mission to create a more connected and fulfilling future for fans around the world,” added Messi. .