B2B gaming provider, Push Gaming has strengthened its partnership with Betsson, directly integrating their operations. The scope of the cooperation is set to streamline the delivery of Push’s award-winning content and will provide Betsson’s 20+ brands with all of their releases.
Extremely popular titles such as Jammin’ Jars 2, the latest Fat Drac release and the upcoming Fire Hopper will be among the games available to gamers on the operator, significantly increasing the vendor’s presence in a variety of markets.
Active in 18 jurisdictions, Betsson offers one of the strongest and most diverse product offerings in Europe. As a result of this seamless integration, Push’s content will continue to grow the operator’s quality slots portfolio with its player-centric philosophy.
Fiona Hickey, Head of Sales at Push Gaming, said: “Having a high profile partner like Betsson switch to our platform is a milestone for us. This will allow us to ensure the refined service delivery you expect and is perfectly aligned with our future-oriented growth ambitions.”
Hickey added: “The player base available to us through this relationship cannot be underestimated – it greatly enhances the exposure of our player favorite content.”
Paul Malt, Director of Games at Betsson stated: “We are proud of the foundation we have built at Betsson and the way in which we provide our services to our loyal players. Having titles like Push Gaming on our brands only favors this arrangement.”
Malt added: “It makes sense to streamline game delivery directly and we look forward to bringing more of the best in igaming content to regulated European markets.”
Push Gaming was nominated for multiple awards in 2021
The announcement comes in a hugely successful year for Push Gaming, which was recently awarded the Casino Beats Game Developer Awards and nominated for four categories at the prestigious EGR B2B Awards 2021.
Push Gaming continues to build on the growth momentum gained with the acquisition of a licensed platform from MGA and UKGC in 2020 and is promoting its expansion across Europe with several new market entries in store for the coming months.
Established as one of the most entertaining providers in the industry, Push Gaming is active in major European markets and with companies such as Casumo, LeoVegas, Entain and The Rank Group.
