The Brazilian Paralympic Committee and Loterias Caixa recently announced the renewal of the sponsorship contract for the Brazilian Paralympic sport, which will be in force until December 31, 2024.
The signing of the document was attended by the president of the Brazilian Paralympic Committee and two-time Paralympic champion in blind soccer, Mizael Conrado, and the president of Caixa Econômica Federal, Rita Serrano.
The new agreement has a value of R$35 million, around 45% higher than the contract that ended in July, and establishes Loterias Caixa as official sponsors of 13 Paralympic sports: athletics, weightlifting, swimming, shooting, chair basketball boules, football for the blind, goalball, judo, table tennis, sitting volleyball, wheelchair rugby and badminton.
Loterias Caixa will also individually sponsor at least 90 Paralympic athletes, selected based on technical criteria.
Loterias Caixa sponsor CPB since 2003
Since November 2003, Loterias Caixa has sponsored the CPB, the modalities and the Paralympic athletes.
The current president of the Committee, Mizael Conrado, was still an athlete playing football for the blind, at the time called five-a-side football, and the modality had not even made its debut in the program of the Paralympic Games – which would happen, the following year, in Athens. 2004.
“To get an idea of the importance of the Caixa Lotteries in the Paralympic Movement, it is enough to evaluate the history of Brazilian performance. Since we started walking side by side, the results of our athletes in the Paralympic Games have only evolved, as has our link with Caixa Econômica Federal and the Lotteries”, said Mizael Conrado.
“If Brazil is today a world power in Paralympic sport, much is owed to Loterias Caixa. Renewing this sponsorship until the end of next year, including the Paralympic Games in Paris 2024, is essential for us to continue on the path to international podiums and, through sport, to be able to include people with disabilities in society”, he added.
In the Athens 2004 edition, the first Brazilian participation sponsored by Loterias Caixa, Brazil finished in 14th place, with 14 gold, 12 silver and 7 bronze medals.
Brazil ranked seventh in the medal table of the last edition of the Tokyo 2020 Paralympic Games, with 22 gold, 20 silver and 30 bronze. The next edition of the Paralympic Games will take place in Paris, starting on August 28, 2024.
“The advertisements demonstrate Caixa’s commitment to Brazilian sport. Not only that: in addition to generating jobs and income, the bank’s support opens up opportunities for children and adults to find in sport a possibility of a better, healthier life, with respect for differences and social inclusion”, said the president of Caixa, Maria Rita Serrano.
Among the considerations for the new contract, Loterias Caixa has the right to include the title sponsor in the Paralympic Prize event, which will proceed as follows: Paralympic Prize presented by Loterias Caixa. This year the awards will be held on December 13th and 14th, in São Paulo.
Sponsored events
Twelve projects and events organized and managed by the Brazilian Paralympic Committee will be sponsored by the Lotteries: Caixa Lotteries Program for High Level Athletes, Movimente-se Program, CPB Atleta Cidadão Program, Paralympic Education Program, Paralympic Festival, Paralympic Meeting, Paralympic Circuit , Brazilian Championship, Brazilian Shooting Sport Championship, CPB/CBAt Challenge, Open Internacional Loterias Caixa for athletics and swimming, in addition to the Paralympic Prize.
To celebrate 20 years of partnership, Caixa Cultural will hold an exhibition in several states with 20 photos of Brazilian Paralympic athletes, until October 8 of this year.
In addition to the Paris Paralympic Games, the new contract will also cover the next edition of the Parapan American Games, in Santiago, in November, with the expectation of yet another historic participation by the Brazilian delegation.
Brazil was the champion of the last edition, in Lima 2019, with 124 gold, 99 silver and 85 bronze medals.
