O ICE London, um dos maiores eventos mundiais da indústria de apostas esportivas, ocorreu no ExCeL London de 6 a 8 de fevereiro, junto com o iGB Affiliate, que se estendeu de 6 a 9 de fevereiro no mesmo local.
Juntos, os eventos de 2024 alcançam um recorde de 52.345 participantes únicos, demonstrando uma crescente relevância e interesse nesse setor.
ICE Londres recebe mais de 100 mil pessoas por dia
A participação única no ICE London alcançou um recorde histórico de 45.050 pessoas, representando um aumento significativo de 12% em relação ao ano anterior.
iGB Affiliate attracted 7,295 unique visitors, also marking a new record and an impressive 27% increase compared to 2023.
Then, the total number of visits, which measures the number of people who visited Excel each day, exceeded 100,000 for the first time in the exhibition’s history. This shows the importance and magnitude of these events in the global sports betting scenario.
Participants from 164 different nations attended the events. The countries that brought the most representatives were:
- 1º Malta with 3.364 participantes
- 2º Estados Unidos with 1.913
- 3º Bulgária with 1.659
Stuart Hunter, Managing Director of Clarion Gaming, expressed his delight at the success of the events: “February’s historic editions of ICE London and iGB Affiliate were what I would describe as ‘I’ve been there’ events.”
He also thanked everyone in the industry for creating an experience full of energy, enthusiasm and optimism for the future.
Next event will be in Barcelona
The high satisfaction of ICE London attendees ahead of the move to Barcelona in 2025 is a positive indication for the future of the event.
Thus, independent research revealed that the satisfaction rating reached 96 out of 100, compared to an average of 50 for all UK-based B2B events.
But London will still host another important gaming event in 2025, iGB L!VE. Therefore, the success of ICE London and iGB Affiliate demonstrates the continued growth and importance of the sports betting industry.
It is undeniable that the online gaming sector continues to attract a diverse and globally engaged audience. With Barcelona preparing to host the next meeting, expectations are high and the gaming industry is looking forward to an even brighter future.
