The SPORTEL Rendez-vous Miami came to an end this Wednesday, the 10th. Present since the opening of this 2023 edition, the iGaming Brazil portal managed to conduct exclusive interviews and spoke with Marcel Naef, commercial director of uniqFEED. He explained that the company has an ‘advertising solution for sports rights holders’.
According to the executive, the company manages to replace content and add messages from sponsors in a much more precise way according to the location of the public that is watching a certain soccer match or sporting event.
Therefore, uniqFEED is able to provide brands with ‘personalised advertising and a more engaging experience for viewers at home’. Naef also mentioned that this technology can help sports betting companies, passing on a more specific and personalized message.
Regarding Brazil, Marcel Naef made a direct connection with football and the Brazilian national team. “If I think of Brazil, I think of football”, adding that he does not necessarily follow Serie A of the Brazilian Championship.
However, the commercial director placed the elite of Brazilian football among the top six leagues on the planet, pointing out that this relevance generates a huge demand for people to watch and also allows sports advertisers or sports betting advertisers to do even more within this market.
Watch the full interview with Marcel Naef, Commercial Director at uniqFEED
