Elvis Lourenço, from App7 'BiS endorses how fit and ready our market is for regulation'

Counting down to the start of the first face-to-face event in Brazil this year, focused on sports betting and iGaming, the world industry is eager to reconnect, activate contacts and close new deals. The Brazilian iGaming Summit (BIS) will be held on December 1st and 2nd.

This first edition will receive numerous prestigious national and international brands at Espaço Boulevard JK, International Plaza Building, located in São Paulo. The convention will also count on the presence of suppliers, operators, politicians, regulators and authorities aiming to debate the development trends of this industry in the country.

After all, Brazil is emerging as one of the exponents in the world market and this was one of the main factors to be considered for the realization of the Brazilian iGaming Summit. Among the players already confirmed at the event is App7 Sistemas. And, the group’s founder, Elvis Lourenço told iGaming Brazil what he expects from his participation in BiS 2021.

“With the regulation, Brazil has everything to be one of the biggest betting markets in the world, easily surpassing several countries in Europe. So, from now on, App7 congratulates the entire BiS team for the initiative and we are sure that the event will be a great success”, said Lourenço.

He also reinforced the expectation of returning to a face-to-face conference after all the obstacles faced amidst the global health crisis. “Even with the pandemic, App7 grew a lot in terms of team, new customers and products. We are looking forward to showing in person the news and evolution of our platform at the event”.

Elvis Lourenço designs the country’s regulated betting market

App7’s founder designed the opportunities from the regulated betting market, adding that the company is collaborating with the process. “App7 is optimistic about the regulation process in Brazil, and we are already participating as supporters of some PMIs of the State Lotteries and closely following the steps of the regulation of fixed-rate betting by SECAP and the initiatives in the Chamber.”

Elvis added: “After many years working in this market, my opinion is that we have never been so close to regulation, and we are confident and prepared for the great opening of the market.”

For the executive, the Brazilian iGaming Summit should help to consolidate this new national industry. “BiS is essential at this moment, as by bringing together the largest operators in the market in a single event, it only endorses how fit and ready our market is for regulation.”

Finally, Elvis pointed out that knowledge of the Brazilian market and public is App7’s biggest differential today. “This is our great differential. We understand the local market and our products are 100% aimed at the Brazilian public, from conception to design. Our mission is to go much further than just ‘tropicalizing’ the product or translating it into the local language, and yes, offering a unique and thought-out platform to the Brazilian bettor”, he concluded.