Sportingbet, a pioneer and one of the main bookmakers and casino websites in Brazil, launched its new brand last Sunday (31). With the concept “Enter the game with confidence”, the campaign will be multiplatform and will have activations in the main championships in the country.
Films for open and closed TV, radio pieces, out-of-home media and influencer marketing activations are part of the communication. This initiative not only consists of launching a new positioning for Sportingbet, but also represents a significant milestone for the company in Brazil.
With more than 25 years of global experience, publicly traded since 2001 in London and present in more than 26 countries, Sportingbet is recognized worldwide as a brand of trust and excellence in the sports betting market.
Sportingbet conveys the image of determination and confidence
Antonio Forjaz, country manager at Sportingbet in Brazil, highlights the strategic importance of this new moment for the company.
“We are at a historic moment for our brand in Brazil. We want to show that we are a trusted brand, a brand that our customers already associate with fun, innovation and a great user experience”, says Forjaz.
So, the campaign was developed together with DPZ, a Publicis Groupe agency, combining creativity and strategy.
The striking gesture of “Hitting the chest“, used in the pieces, reflects the determination and confidence of bettors who choose Sportingbet. This movement is inspired by the spirit of trust that permeates both sports and the brand itself.
BJ, CEO of DPZ, reinforces the solidity of the concept and reliability of the Sportingbet brand. “We believe in building the brand’s positioning on solid foundations, reflecting the credibility and seriousness that Sportingbet has globally.”
“Entering the game confidently is not just an expression, but reflects the trust that people have in Sportingbet. A consolidated and respected company around the world”, adds the executive”, adds BJ.
In addition to the campaign, the movement marks a new strategic positioning for Sportingbet. This is because the action includes changes to the logo, visual identity, tone of voice and a new concept that reflects modernity and reliability.
Therefore, the debut of the campaign during the first game of the state championship finals reinforces the importance of this moment for the Brazilian football season, marking the beginning of a new era where trust, innovation and passion for sports meet.
