Betnacional is a bookmaker part of the NSX Group. The company recently launched an inspiring advertising campaign entitled “Vencedor”, a film that highlights the trajectory of Vinicius Júnior, player for the Brazilian national team, Real Madrid and brand ambassador.
To the sound of the song “O Vencedor”, performed by singer Thiaguinho, the film takes viewers through all the important phases of the striker’s career.
From his youthful days, his time at Flamengo, to his meteoric rise in the world of football. Thus, culminating in his prominent position in the Brazilian team and international recognition.
According to Newton de Oliveira Neto, president of Lean Agency, responsible for designing the campaign, the choice of Thiaguinho’s music aims to establish an emotional identification with Betnacional’s target audience.
“The campaign pays tribute to the determination, perseverance and success of this notable Brazilian athlete.
Vinicius Júnior is a winner in all aspects of his life, serving as an inspiration for a new generation of talents, encouraging them to pursue their dreams and believe in their potential”, he highlighted.
To guarantee the cinematographic quality of the project, Lean Agency chose to involve cinema professionals.
The film was directed by Gustavo Pizzi, with João Atala taking over the photography direction, thus ensuring a production of high aesthetic and technical standards.
In addition to Vinicius Júnior, the Betnacional team has big names
Betnacional has sports personalities such as narrator Galvão Bueno, former player Hernanes, former volleyball player Jaqueline and surfer Pedro Scooby. In the musical sphere, the betting platform partners with renowned artists such as Ludmilla, Thiaguinho and Seu Jorge.
With this new campaign, the bookmaker reinforces its commitment to sport and Brazilian culture. Furthermore, its mission is to provide unique experiences to its users, combining entertainment and sports betting in an innovative and engaging way.
