The 2024 Brazilian Women’s Championship starts this Friday (15), marking the beginning of a new season full of expectations and sponsorship from the betting market.
Currently, 14 of the 16 participating clubs are under the sponsorship of sports betting platforms. Thus, highlighting a trend that echoes in the men’s football scene.
The only exceptions are Grêmio and Real Brasília, showing a significant concentration of support from this sector.
Brazilian Women’s Teams supported by bookmakers
Ferroviária, one of the most emblematic teams in women’s football with two titles won (2014 and 2019), has master sponsorship from galera.bet, a partnership that has lasted since 2023 and was recently extended until 2026.
Marcos Sabiá, CEO of galera.bet: “Ferroviária is one of the great forces in the interior of São Paulo and has always been concerned with investments in women’s football.
These values are very important for galera.bet, and it is with this same thought and philosophy that we plan to continue supporting the sport.”
On the other hand, Palmeiras announced a million-dollar partnership with Esportes da Sorte at the beginning of this year. This contract established what is already considered the largest agreement in South America for women’s football.
“It was a huge desire on our part to be more strongly involved in women’s football, and this ‘courtship’ with Palmeiras arose from that. After all, Palmeiras has always reached the finals and fought for the women’s title, such as the Copa Libertadores “, Darwin Filho, CEO of Esportes da Sorte.
“I believe that with our partnership, we can grow even more, not only in the technical aspect, but also outside the four lines, in addition to inserting ourselves in a sport that continues to grow and is already a global reality”, he added.
The list of teams sponsored by bookmakers includes:
- América-MG (EstrelaBet),
- Atlético-MG (Betano),
- Avaí/Kindermann (Pixbet),
- Bragantino (Mr Jack.bet),
- Botafogo (Primatch),
- Corinthians (VaideBet),
- Cruzeiro (Betfair),
- Ferroviária (galera.bet),
- Flamengo (Pixbet),
- Fluminense (Betano),
- Internacional (EstrelaBet),
- Palmeiras (Esportes da Sorte),
- Santos (Blaze),
- São Paulo (Superbet).
Brazilian women’s football championship awards
As for this year’s prize pool, the champion will receive R$1.5 million, while the runner-up will receive R$750,000, an increase compared to the previous season. In addition, the CBF will distribute a total of R$6 million in quotas to participants.
According to Armênio Neto, a specialist in sports business, companies’ interest in supporting women’s football is on the rise, demonstrating sustainable growth that is here to stay.
While Renê Salviano, CEO of Heatmap and specialist in sports marketing, highlights the athletes’ receptivity to brands and their professionalism in connecting with the fans, facilitating the work of the institutions’ marketing departments.
Finally, see the game schedule for the first round of the Brazilian Women’s Championship:
March 15, Friday:
- 07 pm: Santos x Real Brasília-DF – Vila Belmiro
- 07 pm: Ferroviária x Botafogo – Fonte Luminosa
- 09:30 pm: Palmeiras x Flamengo – Jayme Cintra
Saturday, March 16th:
- 03 pm: Fluminense x Atlético-MG – Luso-Brasileiro
- 03 pm: Avaí/Kindermann x RB Bragantino
- 04 pm: Cruzeiro x São Paulo – Castor Cifuentes
- 04 pm: América-MG x Internacional
Monday, March 18th:
- 08 pm: Grêmio x Corinthians
